CC Talks With
2008 July
CC Talks With: CASH Music
CASH Music, an acronym for ‘Coalition of Artists and Stakeholders’, has been an impressive member of the CC community since they debuted late last year. Part music label, part creative community, CASH Music has major plans to change the landscape of contemporary artistic output with a particular focus on the dialogue between content creators and consumers. They already have some amazing projects out under their moniker and with more on the way, we decided to catch up with CASH Music partner Jesse Von Doom to learn more about CASH’s goals, their business model, and what they have in store for the future.

Can you give our readers some background on CASH Music? How did it begin? Who is involved? On a broad level, what are you trying to accomplish?
CASH is an acronym for Coalition of Artists and Stake Holders. The name was chosen to reflect the goals and the people involved. The idea was born in a simple conversation between Kristin Hersh and Donita Sparks about achieving sustainability in the currently volatile music world. Their managers, Billy O’Connell and Robert Fagan respectively, continued the conversation and became the first two partners in what would be CASH. At the time I was running a graphic and web design firm with my business partner, Jack McKenna. A few business connections and friends-in-common later, Jack and I started working for CASH and quickly became partners ourselves.
Since then we’ve won the support of seasoned advisors, organizations like Creative Commons, and some talented artists. But it still goes back to that first conversation between Kristin and Donita. We’re trying to help find healthy sustainability for artists while giving listeners more of a stake in the music for a new and better experience.
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CC Talks With: Jamison Young
Jamison Young is a musician who records endlessly and plays live as often as he can. Young releases all his music under a CC licence, some through ‘fairplay’ label (and former Featured Commoner) Beatpick, who helped get Young’s track “Memories Child” into the soundtrack for new feature film “The X-Files: I Want to Believe“. We Caught up with Young and asked him some questions regarding his decision to use CC licences and what his current and future plans are – read on to find out more.

photo by Guillaunme Charriau | CC BY
Can you give our readers a bit of background about yourself and your music?
I’ve been writing, performing and recording songs for a while, yet its only in the last five or so years that I have settled down enough to get some kind of career going with what I do. I play live, although mostly based in Europe and that is where I’m based – I’m originally from Australia.
What are your influences?
Any song that lets me escape, songs from the 60′s, 70′s, 80′s of all types and also contemporary artists like Beck. I like songs that I can listen to again and again yet still stay fresh. Learning about copyright and Creative Commons has given me a new view on my influences though.
What licenses do you use and why?
I licensed the songs from the album “Shifting Sands Of A Blue Car” under a Creative Commons Attribution license. When I look at the amount of self published art that is used commercially compared to published content and then look at how much quality self published content is available online, less restrictions for my music makes more sense for me. Also, a lot of home creators that use a song might want to use the content in conjunction with a services like youtube or myspace, and who can say if these services are a commercial or non-commercial from the user of the contents point of view.
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CC Talks With: Curt Smith
Curt Smith, solo-artist and co-founder of Tears for Fears, presented at the most recent CC Salon LA on why he chose to release his new album, “Halfway, pleased“, under a CC license. He spoke so eloquently we wanted to commit his words to text – as such, we bring you the latest in our Featured Commoner series.

Credit: Justine Ungaro, CC BY
Can you give us a bit of background on your musical/artistic trajectory? Many of our readers may be familiar with Tears for Fears, the band you gained notoriety in, but may be less familiar with your equally impressive solo career. Please speak to both.
Roland and I have been in bands together since we were 13 years old. We signed our first record deal at 18 with a band called Graduate, which lasted all of a year until we decided we didn’t like being in a band and left to form Tears For Fears. I left the band in 1990 as I wasn’t enjoying it any more and moved to New York.
After a few years on the periphery of the industry, in radio and TV, I met Charlton Pettus through a mutual friend. He convinced me to start writing and performing again and a band called Mayfield was born. The idea was to get back to the basics and rediscover the pure enjoyment and musicianship that attracted me to this career in the first place. We primarily played in New York and released an album cunningly entitled “Mayfield”.
In 1998 my wife’s work brought us to Los Angeles, Charlton would follow about a year later. Around the time of the birth of my first daughter in 1999 I started writing the songs for what would later become “Halfway, pleased”.
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CC Talks With: LegalTorrents
LegalTorrents, “an online community created to discover and distribute Creative Commons licensed digital media”, recently revamped their website to include a stronger community focus as well as a more fluid user experience. We caught up with Jonathan Dugan to find out more about what LegalTorrents can offer those in the CC-community and why CC-using content creators should look to LegalTorrents as a means for online distribution.

Can you give us some background on LegalTorrents? When and why did it start up? Who’s involved?
Simon Carless started LegalTorrents in 2003 and focused on hand-selected, high quality content that was legal to share and distribute. In November 2007, I partnered with Simon to rebuild the site under a new company called Matson Systems.
Since then we’ve grown a small team to build and maintain the site. In addition to our initial goal of distributing high quality content, we also plan to build a community of people interested in finding and sharing this media, and supporting content creators though voluntary financial sponsorship.
The team and their biographies are at our website.
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CC Talks With: Behance
Behance is many things – a creative network, an online magazine, a producer of creative tools, an index of creative professionals, and a purveyor of methodology for getting creative projects done. Perhaps it is better to think of Behance then as an organization that, in their own words, “designs products and services that empower the creative world to make ideas happen.”
The Behance Network is particularly compelling, acting as a means for creative professionals to meet and collaborate successfully in an online space. To better understand what Behance does we recently caught up with founder/CEO Scott Belsky and asked him some questions, in turn illuminating Behance’s overall philosophy, why they chose to include CC-licensing in their creative network, and what Behance can provide for those in the CC-community.

Firstly, can you give our readers some insight into your personal background? You graduated from Harvard Business School, spent some time working on Wall Street, and then made a jump into the creative world. What inspired this move?
I have always been fascinated by how people, teams, and networks are organized. I think that the importance of “organization” and productivity are underrated – especially in the creative community. There is so much emphasis on idea generation and innovation, and so little energy focused on how people get organized to actually make ideas happen.
Back in college, I did an independent study on “redesigning the resume” for creative professionals. During this experience, I realized that most creative potential is never recognized in the corporate world. And in artistic pursuits, creative people often fail to adequately represent their ideas and push them to fruition. After college, I spent about five years on Wall Street but in a rather untraditional job focusing on “leadership development and organizational improvement.” Eventually I left my job and starting searching for a way to apply my love for organization and productivity in the creative community.
In September 2006 I started to assemble a team – around the same time as I started business school. I am truly honored to work with such a talented and committed team – we design and develop all of our work ourselves. The first thing we did was interview hundreds of “uber productive” creative people and teams across industries (many of these interviews can be found at BehanceMag.com). From all the research, we identified some of the MAJOR OBSTACLES to making ideas happen. We recognized a major need for a robust online platform for the creative community to organize itself. We also recognized the need for more productivity on an individual and team level.
For the past few years, our team has been developing products and services that empower the creative world to make ideas happen. Our mission, as a company, is to organize the creative world.
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