CC Talks With
2009 May
CC Talks With: DJ Vadim
Having played over 1600 gigs in over 60 countries, DJ Vadim is no stranger to the concept of ‘fan interaction’. Beyond his live shows, Vadim pushes experiments with interaction further, having held a remix contest at ccMixter a little under two years ago to promote his album The Sound Catcher. The contest was a great success, and as a result Vadim, active as both a DJ and producer, is back at ccMixter doing the same thing with his latest album U Can’t Lurn Imaginashun.
The contest is in full swing, with winners receiving inclusion in Imaginashun – Power to the people, an album filled “with remixes from pro’s and bedroom producers from around the world” slated for release this autumn. We caught up with DJ Vadim to learn a bit more about his creative process and how he views the changing nature of interaction and communication in music. Read on to see what he had to say.
DJ Vadim supporting Mos Def at The Islington Academy, James Bradley
Can you give our readers some background on yourself as an artist? You’ve worked with a wide variety of musicians, from The Pharcyde to Kraftwerk, and released countless albums, singles, and remixes. Your career is long in scope and prolific in production but perhaps you are able to distill it all into a manageable chunk.
I started my music journey in the late 80′s, first with DJing, and in 1992 I started getting involved with production. It was very simple back then, just an Atari and a sampler. There weren’t the possibilities people have now. In ’94 , I set up my own label and the rest is history.
In that journey i met and have worked and performed with lots of people, although rocking Glastonbury in 1999 and performing at Sonar in 2006 with DJ Krush and DJ Shadow stand out as highlights.
Have technological shifts changed how you approach music production? What kind of production tools do you do use?
Yes. I have so many more possibilities now that didn’t exist 15 years ago. I have so much more equipment, software, and toys for creating music now that didn’t exist or was not affordable. It is a bit like riding a push bike and going on a top of the range Yamaha super bike – they both get you to where your going but you have so much more options with the super bike, right?
I use Cubase, an MPC, my Apple computer and Ableton Live.
The environment leading up to your new album U Can’t Lurn Imaginashun was one of personal turmoil and growth. What was the process you went through on the way to releasing this album? How did the aesthetic of the album come into fruition as a result?
Well, when you go through turmoil and tragedy you can come out of it either being overwhelmed, pensive, and quite depressed or come out fighting and positive. I did the later. I felt that if cancer couldn’t hold me back, nothing would. It was hard – personal turmoil with my family, personal relationships and my own health. It was like being stripped back to nothing. But now I feel good about life and that is the most important.
What is your motivation behind the U Can’t Lurn Imaginashun remix contest? You’ve already done one successful contest on ccMixter – what was your experience like previously?
Well I think one of the most important things with releasing music is communication. Nowadays, that means participation and that is what ccMixter offers. It is a combination of the two, letting fans and music people participate and communicate together, with you, with me and create new music and ideas. This sort of interaction wasn’t possible 10 years ago.
Music is about communication. Without it you either have a huge MTV campaign or you get lucky – the music that people like is one that communicates with them, music that they (the fans) feel part of.
Both remix contests are using CC-licenses as their mechanism to enable this kind of reuse. As an artist who uses sampling as one of their core techniques, how do you view this sort of licensing? What are the major differences to you between working with live musicians and sampling material?
I think its a great marketing and promotional tool plus it is fun for the fans and producers. In regards to sampling and live musicians, you have more opportunities with live musicians because you can break any piece of music down to its basic elements – bass keys, drums etc. and hence be able to manipulate and control what you do much more
Is there anything else you’d like our readers to know? Any plans for the future?
Well touring, releasing more music and making new music. I am up to so much its hard to remember it all. Best thing is to keep up with it via my homepage and MySpace profile!
U Can’t Lurn Imaginashun Artwork, SMALL Studio
CC Talks With: MCM
As CC continues to grow and expand, one of the best ways we’ve found to communicate our mission and what our licenses can provide to new members of our community is by letting the rest of the community do the talking. We highlight stories on our blog and twitter, work with groups to flesh out pages in our case studies project, and regularly do interviews with specific community members whose work is illuminating of what CC does and what we are constantly trying to accomplish. In the past we called these interviews Featured Commoner pieces, but in an effort to increase clarity these will now be called CC Talks With.
To re-boot our efforts we have a reached out to a number of individuals working on great projects and have a number interviews waiting in the wings for the coming weeks. Our first is with MCM, an author, TV producer, and creative mind who recently began work on his new project, TorrentBoy, a CC-licensed experiment in fan fiction. MCM has been utilizing CC licenses almost as long as we’ve been around, so it is fitting to re-launch this series with someone whose perspective has evolved as much as we have in our short history. Read on to learn more about MCM’s work and his thoughts on how CC licenses can be used to help promote sharing and unintended reuse.
Can you give our readers a bit of background on yourself and the TorrentBoy project? What is your own personal history leading you to this point in your career? How did TorrentBoy begin and what is it’s current status? More importantly, what is the book about?
My history is a long and complicated subject that can make grown men cry, so I’ll skip it and get right to the fun part. In 2001, I created a web-based animated show called Dustrunners, which, when it died, became the first Creative Commons-licensed series (it used CC SA before the licenses had reached 1.0). I’d always had a passion for the open sharing of ideas and culture, and when I heard the goals that Creative Commons had set out, I was hooked. Since Dustrunners, I have made sure that every single product I’ve made (and own the rights to) has been CC-licensed, and I irritate random people on the street with my evangelism. Investment bankers are generally hostile to the idea, but everyone else at least smiles at me.
Since then, I’ve written a bunch of other “free culture” books, most (in)famously The Pig and the Box, which teaches kids about the evils of Digital Rights Management. The fact that the book was translated into 15 languages and downloaded and shared well over 1.5 million times (that I could count) really cemented in my mind the fact that Creative Commons enables creators to do fantastic things.
Four years ago, I created this idea for a show called RollBots, which now airs on YTV in Canada and will be launching on the CW4Kids in the US, with toys by Mattel. Not to sound ungrateful, but there’s just something about the “closed” nature of major TV productions that irked me. The show is great, and the people that work on it are excellent, but it always felt like there was some potential that had been left untapped. Something we couldn’t see from inside out little castle that would have made it better.
TorrentBoy is my answer to that nagging doubt. It’s an entirely “open source” franchise, where anybody can come in and build upon the first book I wrote and make it their own. There are no boundaries to it, no limits to what can be done… TorrentBoy can go on adventures I could never dream of, in languages I will never speak, and take on an entirely new life that traditional media like RollBots can never achieve (at least not until I’ve been dead for a few decades). It’s parallel, but different. Probably the best thing I’ve ever done.
The first book in the series, Zombie World! is cheekily about a kid named Wesley who has a talking watch that turns him into the super-powered TorrentBoy, so he can fight enemies like proton leeches and an army of zombies, and save the world. He’s got a teddy bear named Crash, and Crash has a “waser bwaster”, and the two of them get into all kinds of trouble as they battle the evil Lord Thorax. There are certainly a lot of bittorrent analogies to it, but at its heart, it’s just a good, fun adventure book for kids. In its first month of publication, it sold 463 copies (physical and eBooks), and was downloaded another 120,000 times. A good start, but that’s just the start.
TorrentBoy is released under CC BY-NC-SA license and is designed to be shared, remixed, and expanded upon. Why did you choose to go this route? What obstacles and benefits have you encountered by using a CC license?
The logistics of the license were a big concern for me. I wanted to ensure that people could feel free to do what they wanted to do, but I was also concerned that as a franchise, the collective work could suffer if sub-standard works could be sold alongside the really great stuff. So while everyone is free to participate, only select participants can actually “cash in” on their work. It’s an imperfect system, but it’s as close as I think we can get.
The biggest obstacle with the CC license thus far is, interestingly, my unintended role as the “benevolent dictator” (not my term). Despite the fact that, really, anyone can do anything they like, I am still asked for insights into various issues on a regular basis. There’s one really nice guy who sends me daily emails for feedback on ideas he has about a book he’s writing. I love answering his questions, but in my mind it’s more like brainstorming than informing… but I know the freedom of CC licenses is sometimes hard for people to understand. I still get emails from people asking of they can print a copy of “The Pig and the Box” for their friend, no matter how hard I work to explain the significance of the license.
On the other hand, the benefits are evident already. Just the fact that there IS someone writing a book about TorrentBoy is amazing. Another amazingly supportive contributor has made a bunch of t-shirts and designs for the project, and others are working on a comic book. With RollBots, I had a select few people taking my ideas and making them live… but with CC, I’ve got the same effect on a massive scale, with ideas you just can’t get without the genius of the commons.
You state that it is a conscious experiment in Fan Fiction – how does the CC license enable that?
Fanfic is a tricky thing, isn’t it? You have an established concept that people love so much they want to expand upon it… but even if they do the most amazing things, it’s still second-class to the world. There are some really great fanfic writers out there; artists as well. What TorrentBoy hopes to demonstrate is that legitimizing those fans is an excellent way to grow your universe and make it richer. You can either do that by blessing “unauthorized” derivative works, or you can give blanket permission to the world to do as they please, and see what happens. I hate the idea of people creating things they love under the shadow of illegality.
What kind of derivative works have begun appearing? As a creator, how do you feel about these derivative works? How are you aggregating them and keeping track of what is created?
There’s at least one book being written that I know of, as well as a comic (or two, I’m not sure). There are some posters in the works, and I have heard there’s a video game of some kind too. Someone is apparently planning a kind of Alternate Reality Game, and I myself am working on both a standard novel and a collaborative one, where we map out the structure and tag-team our way through a first draft. I keep track of the derivative works as much as I can, but I know that, to a certain extent, people will be creating in isolation for the first while, so I probably don’t know about half of the stuff that’s going on.
One of the great ideas I saw floated a few weeks ago was to branch the main TorrentBoy story off into a steampunk variant, set in the late 1800s, with one of TorrentBoy‘s predecessors and his battles to save the world. I don’t know if anyone is running with that idea, but I think it’s an amazing concept, and I’d love to see it happen.
I think creating a show for TV somewhat prepared me for this role, in a lot of ways. When you make something on that scale, you have to give up fine control of how things unfold… great ideas come from unexpected places, and you need to be confident enough in the idea to let it go where it wants. TorrentBoy is the same way, but on a larger scale. It’s not hard for me to fall in love with crazy new ideas spawned from my initial effort… the hard part is waiting to see how they all unfold!
Lastly, how can our readers participate in the TorrentBoy project? Any last words you’d like them to know?
There are lots of ways to participate, and the possibilities are evolving constantly. There’s an effort to document the world of TorrentBoy via our wiki, where you can go and theorize about everything from the finer functions of the Tracker Watch to the motives behind the Rhino-rilla villains. That’s one of my favourite aspects, because anyone can try it out, whether or not they feel they can write long-form prose.
Also on the site are discussion forums where you can suggest ideas or actually deliver new creations based on TorrentBoy… t-shirt designs or doodles or ideas for stories (that maybe you can’t write, but would like to see written). The atmosphere is really friendly and collaborative, which is great for everyone involved.
And finally, there’s a lot to be said for expanding the pool of contributors to the project, which is easily done by pointing people to the first book, Zombie World!, available here. It’s free (or you can pay for it, your choice), and it gives a crash course in the TorrentBoy world. If you know any kids in the 7-11 range that might like a good action novel, it’s a great place to start the adventure.
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