Australian Broadcasting Corporation
This is one for all those interested in the use of CC licences by archives, broadcasters or news organisations.
CC Australia has just announced that the Australian Broadcasting Corporation, Australia’s largest public broadcaster and news service, has used Wikimedia Commons to release a selection of historically significant television news stories under CC BY-SA.
Much of the material on Wikimedia has been released along with other archival material to celebrate the ABC’s 80th birthday as part of the 80 days that changed our lives website. However, this is just part of a broader Open Archives project by the ABC which has released hundreds of archival objects, encompassing audio, video and photographic material, including many more news and current affairs broadcasts, for reuse under CC licences. All of this builds on the ABC’s social media site, Pool, which has been working with the CC licences for some time and which we’ve written about before.
While other news broadcasters are also making material available under CC licences, what makes this project significant is that the news segments that have been released aren’t obscure archival material or raw footage, but rather polished stories broadcast by some of the ABC’s premier current affairs programs about major events in Australian history. It includes, for example, news reports on the Apollo 11 moon landings, the Azaria Chamberlain case, and the floating of the Australian currency. Not to mention this 1974 footage of Arthur C Clarke predicting the internet, with uncanny accuracy.
The release of the material via Wikimedia Commons will act to encourage its reuse on Wikipedia, like this report on the introduction of World Series Cricket. This in turn will expose it to a far broader audience than the ABC’s own website, and encourage its dissemination further. As Angela Clark, Director of ABC Innovation, says in the press release, “sharing content in this way not only makes more ABC content available to everyone, it also facilitates creativity and the possibility of new audiences for the footage.”
Wikimedia notes that this is “the first collection of broadcast “packaged” footage released to Wikimedia Commons under a free license,” aka CC BY-SA, the same license Wikipedia uses. We’d love to hear about any other similar uses to add to our Case Studies wiki.2 Comments »
From CC Australia:
A couple of days ago the [Australian Broadcasting Corporation’s] excellent collaborative media site, Pool, posted a recording of genetics professor Steve Jones talking about Darwin’s life and work under a Creative Commons Attribution-Noncommercial licence. As far as we’re aware, this is the very first time material from the ABC archives has been released under a Creative Commons licence.
And this is just the beginning. Pool plans to release a whole series of ABC archival materials for remixing as part of its its Gene Pool project.
We’re all very excited here at CCau. The ABC has, almost without question, the largest historical audiovisual archive in Australia. Just think what we can do with it.
We’re excited as well. Last year we conducted a round-up of broadcasters implementing CC, and twelve months later, with exemplary license usage by Al Jazeera and now ABC’s Pool project, it seems the broadcasting world is poised for more. Stay tuned and enjoy exploring the remixable, high-quality material.Comments Off
Great news coming in from our friends at CC Australia – the ABC, Australia’s national public broadcaster, just launched a CC-friendly social media space, Pool, which is designed to provide a “place for creative content makers to upload their work, publish and collaborate.” Pool offers users the ability to upload their content – whatever the medium – under the full suite of CC licences (as well as All Rights Reserved) for other users to reuse and share. From the CCau:
As Pool’s Executive Producer, Sherre Delys, puts it in this interview with Radio National’s The Media Report, the CC licensing means that “POOL starts to be a place where you can connect with others, and so for some that will take the form of online mentoring and skill-sharing; for others it’s a collaborative work space, they can download each other’s work, re-mix and re-use, and it also includes collaboration between ABC producers and audiences, and I think that’s really critical.” And in a first for the national broadcaster, Sherre also talks about Pool’s intention to release ABC archival footage for remix by it’s audience, sometime in the near future.