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	<title>Creative Commons &#187; coke</title>
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	<description>Share, reuse, and remix — legally.</description>
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		<title>Coca-Cola Using CC on&#160;Facebook</title>
		<link>http://creativecommons.org/weblog/entry/17299</link>
		<comments>http://creativecommons.org/weblog/entry/17299#comments</comments>
		<pubDate>Tue, 01 Sep 2009 12:55:02 +0000</pubDate>
		<dc:creator>Fred Benenson</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Weblog]]></category>
		<category><![CDATA[CC BY-NC-SA]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[Creative Commons Licensing Application]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[milestone]]></category>
		<category><![CDATA[terms of service]]></category>

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		<description><![CDATA[It recently came to our attention that Coca-Cola relaunched their Facebook Page (apparently one of the largest pages on the social network, with over 3.6 million fans), and included a policy that content shared by fans be available under our Attribution-NonCommercial-ShareAlike license. The specific CC license badge appears in the sidebar on the Coke wall, [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.facebook.com/cocacola"><img src="http://creativecommons.org/wp-content/uploads/2009/09/Picture-9.png" alt="Coca-Cola Using Coke on Facebook" title="Coca-Cola Using Coke on Facebook" width="777" height="324" class="aligncenter size-full wp-image-17300" /></a></p>
<p>It recently came to our attention that <a href="http://www.coke.com">Coca-Cola</a> relaunched their <a href="http://facebook.com/cocacola">Facebook Page</a> (apparently one of the largest pages on the social network, with over 3.6 million fans), and included a policy that content shared by fans be available under our <a href="http://creativecommons.org/licenses/by-nc-sa/3.0/">Attribution-NonCommercial-ShareAlike license</a>.  The specific CC license badge <a href="http://www.facebook.com/cocacola?v=wall&#038;viewas=121130">appears in the sidebar on the Coke wall</a>, but is also referenced in <a href="http://assets.facebook.coca-cola.com/ccfbtou/">the Coca-Cola Facebook Terms of Service</a>.</p>
<p>It appears that Coke is using a Facebook App called <a href="http://www.facebook.com/apps/application.php?id=4949752878&#038;ref=s">Static FBML</a> that helps Page administrators include arbitrary HTML in Facebook pages.  Since this is such a good idea, I&#8217;m going to work on a new version of our <a href="http://creativecommons.org/?p=14563">Official Unofficial CC License Facebook application</a> that will enable all Page administrators to add CC license policies to their pages. More on that later this week.</p>
<p>Anyway, this is a great step forward for encouraging CC content and choices on Facebook, so kudos to Coke for thinking about user generated content in the right way!</p>
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