Film Annex

CC Talks With: Film Annex

Jane Park, March 9th, 2010


CC BY-SA by Film Annex

Last October, Film Annex, “an online film distribution platform and Web Television Network,” launched CC license support, enabling filmmakers to release their films under one of our licenses.

Since then, the number of CC-licensed films on the site has grown, with each license having its own Web TV channel (CC BY and CC BY-NC for example). They even have a channel dedicated to the public domain. All of these “Web TV” channels are available under the terms of said license for you to share or remix.

Creative Commons has its own channel where we’ve uploaded some of our videos. We wanted to learn more about how Film Annex helps filmmakers make money on their CC licensed content, so we caught up with Eren and Francesco, pictured above, to pick their brains.

How is Film Annex different from other online film distribution platforms?

In terms of profitability – Unlike most film distribution platforms that host videos on their main platforms only, Film Annex creates free Web TVs for filmmakers who want to present their work under specific domain names. This way, Film Annex creates a brand out of the filmmaker’s name, company, or project and reduces the implementation of the forward-slash (/) mentality as seen on Vimeo, YouTube, and other similar platforms. For example, for the acclaimed director Abel Ferrara, Film Annex created www.AbelFerraraTV.com. There is a monthly 50/50 revenue share on every Web TV so the filmmakers can maintain a regular income through showing their films on their Film Annex Web TVs. Statistics show that Film Annex shares 6 to 9 times more revenues with its content providers compared to YouTube.
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Film Annex Helps You Make Money on Your CC Content

Fred Benenson, October 14th, 2009

Film Annex LogoFilm Annex is an online film distribution platform and and Web Television Network with million of viewers and thousands of filmmakers. Recently, the site launched CC license support (complete with ccREL expression via RDFa). This is fantastic news in and of itself, as it means there’s now more choice for creators looking for platforms that support CC licensing options. But Film Annex isn’t just another video hosting site. They’re helping filmmakers finance their productions through a unique blend of advertising and revenue sharing:

Film Annex Web TVs come with interactive players that are syndication-friendly. Web TV owners can maximize their income by syndicating their Web TV players with their content and ads (pre-rolls) on other websites. While these content providers receive 50% of the advertising revenues generated on their Web TVs, they earn another 33% upon syndication. Publishers also benefit from this revenue share as they receive 33% of the revenues upon syndication. Publishers are also given the option to become financiers or executive producers on a project if they choose to donate a percentage of their share to the content provider.

Since August 2009, twenty content providers benefited from the Film Annex Network and its ad revenue share. The amount generated on each Web TV per month has approximately been 350-1000 dollars. Film Annex’s short-term goal is to raise this number to 5000. In addition to promoting each Web TV individually, Film Annex mentions the new projects of the content providers on their respective Web TVs in order to raise awareness about them and receive audience support.

So if you’re a filmmaker looking for some return on your CC video, sign up for account and get uploading!

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