“The internships, introduced this year by open textbook provider Flat World Knowledge, let sophomore and junior business students earn college credit and a little spending cash if their sales pitch convinces a professor to use web-based texts that can be reorganized and modified by chapter, sentence, or word…

The company has grown in the past year as the open-content movement has gained traction in higher education, buttressed by the Creative Commons license [CC BY-NC-SA]—which doesn’t require permission from authors to change parts of a book—and the rising cost of textbooks.”

The press release states FWK’s intent to change “the college textbook market” by “taking a counter approach to the usual adversarial relationship between textbook publishers and college students.” By using CC licenses, Flat World Knowledge is exploring a business model that builds on open content by offering free digital textbooks via CC BY-NC-SA, but charging for the prints and supplementary materials. Their textbooks have been used at over 400 colleges, and they received $8 million in investments last year.

For more on Flat World Knowledge, swing by CC Salon NYC on March 3 where Eric Frank, the company’s founder and Chief Marketing Officer, will be talking in depth about what they do. If you’re not in the area, stay tuned for some Flip camera action, which I’ll link to here after the event.

The Creative Commons Salon NYC is back in action on March 3rd at the Open Planning Project‘s uber cool penthouse space from October. The theme for this salon is “Opening Education”, and if you don’t really know what that means, think CC licenses as applied to various learning contexts and you’re off to a good start. To learn more, come by for a good time and free (as in beer) beer. The basic line-up is as follows:

• Eric Frank, founder and Chief Marketing Officer of Flat World Knowledge, a commercial textbook publishing company that is leveraging CC licenses as part of their business model—basically offering free digital textbooks via CC BY-NC-SA, but charging for the prints and supplementary materials. (Is this business model working? Come and find out!) Eric was previously “Director of Marketing for Prentice Hall Business Publishing, a division with annual sales in the hundreds of millions.”
• Neeru Paharia, co-founder of the Peer 2 Peer University (P2PU), a grassroots education project that moves learning outside of institutional walls (for free) by leveraging the internet, social software, and CC licensed content. Neeru is formerly the Executive Director of Creative Commons and is finishing up her doctorate at the Harvard Business School in Behavioral Economics.
• A panel of K-12 technologists/educators on the cutting edge of their fields who incorporate CC licenses and social media into their classrooms. They will give a run-down on what they do, how they do it, and answer questions about the challenges they face from curious folk like you. The panel consists of:  Dave Bill, Technology Integrator at the Dwight School and TEDxNYED organizer; arvind s grover, co-host of 21st Century Learning (a podcast about… 21st century learning) and Director of Technology at the Hewitt School (also a TEDxNYED organizer); and Kerri Richardson Redding, Director of Academic Technology at the Brooklyn Friends School.

I’ll also be available as the Communications Coordinator for Creative Commons to give updates on CC in education and answer your general questions. John Britton (Lead Developer at Flat World Knowledge) will also be available to talk about his experience organizing the Mozilla Drumbeat/P2PU course, “Mashing Up the Open Web.”

THE DETAILS (RSVP for updates!):

Wednesday, March 3rd, from 7-10pm
The Open Planning Project
148 Lafayette St
Between Grand & Howard
New York, NY

Beer is courtesy of Flat World Knowledge and we are generously being hosted by Gotham Schools, “an independent news source about the New York City Public Schools” that is “an initiative of The Open Planning Project, a Manhattan-based nonprofit dedicated to empowering civil society through technology.” If you’ve didn’t make it to any past CC Salons, don’t miss this one, and if you did, you’ll know to come early as space is limited.

RSVP to the event via Facebook or by e-mailing me: janepark [at] creativecommons.org.

All that matters in the news these days is health care, that is, health care and textbooks. The terms “education” and “textbook” go hand in hand, and nobody, at least at the state levels, is keen on separating the two. With California’s Free Digital Textbook Initiative recently announcing the approval of some 20 digital textbooks, a futuristic vision of Kindle kids scrolling with razor-like focus floats like bubbles before our eyes.

However, last month, the New York Times reported, “In a Digital Future, Textbooks Are History,” that textbooks may be “supplanted altogether by lessons assembled from the wealth of free courseware, educational games, videos and projects on the Web.” The article pointed to Beyond Textbooks, an initiative that “encourages teachers to create — and share — lessons that incorporate their own PowerPoint presentations, along with videos and research materials they find by sifting through reliable Internet sites.” Beyond Textbooks disassociates itself from “canned curriculum”, or “vanilla curriculum,” reproaching the linear nature of textbooks– “No longer is instruction limited by the resources in one building, or even one district. Beyond Textbooks gives you the whole world!”

My own post on OnOpen.net follows a similar train of thought, and is aptly named, “Beyond the Textbook: I. The Illusion of Quality in K-12 Education“. In it, I challenge the public perception that educational quality will suffer without textbooks, and talk about whether textbooks really need saving.

Other news sources are also skeptical. The Scientific American prefaces its article, “Open-Source Textbooks a Mixed Bag in California,” with the caveat, “Downloadable and free, maybe–but the schoolhouse Wiki revolution will have to wait.” Granted, SA seems to be conflating “open-source” and “digital” here (open-source is generally associated with openly licensed textbooks, otherwise known as open textbooks, while digital is, well, digital like everything else we come across in today’s world) and it is unclear if they are skeptical of simply digitizing the “Bulky, hefty and downright expensive, conventional school textbooks” that have been persisting for years, or if they are averse to the digital revolution in education generally.

Still, the ReadWriteWeb is more optimistic, pointing out initiatives like Flat World Knowledge which focus on gaining revenue through the sale of supplementary materials surrounding their textbooks, which are themselves openly available via CC BY-NC-SA, and are therefore not only freely accessible, but adaptable, derivable, and even republishable, though for noncommercial purposes and under the same license. Co-founder Eric Frank distinguishes between traditional textbooks and open textbooks, emphasizing that open textbooks creates more options: “Traditional textbooks have clearly failed students and instructors. Similarly, digital textbook trials that force a single format, device, or price point will also fail. No single e-reading format or device will ever satisfy all students. Our commercial open-source textbook approach puts control and the power of choice in the hands of students and instructors.”

However, you can’t help but wonder if all this hooplah around textbooks is “[falling] flat.” Is the power of choice really in the hands of teachers and students? If traditional textbooks “have clearly failed” them, but that traditional textbook adoption process is not about to budge, are we simply arguing about which direction to steer the Titanic after we have already hit the iceberg?