Knight NewsChallenge Grant

CC Talks With: Deproduction

Cameron Parkins, January 12th, 2009

Deproduction is a Denver-based video production company that has a variety of media incarnations, from Public Access TV aggregate Denver Open Media to civic pixel, an open-source web development group. All the material produced for DOM is released under a CC BY-NC-SA license, making it freely sharable and remixable as long as the creators are properly attributed, reproductions are noncommercial in intent, and any derivative works are shared under the same license. The project has been so successful that the team behind it recently received a Knight NewsChallenge Grant to reproduce their system at Public Access TV stations around the U.S. We caught up with Tony Shawcross, Executive Director at Deproduction, to learn more about their operation, how they are using CC licenses at DOM, and why Public Access TV is important.

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Can you give our readers some background on Deproduction? How did you get started, who is involved, and what do you do?

The early history is summarized in a great Apogee Magazine Article from 2004, back when we were still a 2-person organization. In the 5 years since, the organization grew from collaborations with a handful of local nonprofits, including Free Speech TV, Little Voice Productions, Just Media, and the Pan African Arts Society. We had been producing videos for nonprofit partners, and began expanding our media education programs through work with local schools and an office in the PS1 Charter School. In 2005, Denver’s City Council shut down the City’s Public Access TV Station and issued an RFP from organizations who had a plan for making Public Access TV work with no operating support from the city or Comcast.

We responded, borrowing from the models of Wikipedia, Current TV, and others to develop online systems that could enable our community members to manage the station. Where most Public Access TV stations have staff devoted to content ingest, metadata entry, quality-control, equipment reservations, class registrations, broadcast scheduling and so-on, our tools enable the community to complete all those tasks with minimal staff involvement. Furthermore, our approach to studio productions, editing and even training work to reduce the workload on our staff and maximize the cooperation and support of our members.
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