We’ve been following Magnatune since it launched in 2003 as a record label that embraced the net, including giving fans the legal right to do what comes naturally given the net — share an remix music noncommercially — by offering all label music under the Creative Commons Attribution-NonCommercial-ShareAlike license. At the time a fairly radical position. Fast forward nearly 7 years to Magnatune founder John Buckman’s update on the label’s business:
So really, it’s not so much that we’re changing business models, but rather that we introduced “unlimited memberships” two years ago, and they’ve been so successful we’re deciding to focus on that.
Some things that are not changing:
- We’re still not evil: we have always paid 50% of membership fees to our musicians, been DRM free, and used Creative Commons licensing. All that stays the same.
- We will continue selling commercial use licenses of our music, though in a few months we will be moving that business to a new music-licensing web site we’re building (iLicenseMusic.com).
I’m personally really excited with the change, because 4 years ago I noticed that our download sales were declining, and it wasn’t until 2 years ago that I finally figured out what people wanted. Magnatune has been going since 2003, and the future looks rosy.
Also see John’s immediately previous post with an update on the label’s work with and support of free software media players, which we first noted here in 2008.
We applaud Magnatune’s long-term commitment to CC licenses and their willingness to constantly innovate based on fan and customer feedback rather than the unfortunate standard practice — treat fans poorly and hope they continue as customers anyway. Recall Mike Masnick’s Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$) formula for a general treatment.Comments Off on Update from pioneering Creative Commons and open source friendly music label Magnatune
Continuing our guest curation series at the Free Music Archive is Machtdose, a German podcaster with an incredible ear for CC-licensed music. A feature in Phlow Magazine gives some welcome background on the Machtdose team, framing the influences – musically and otherwise – at work in their mix. Check it out at our Free Music Archive portal:
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We discovered the wonderful world of netaudio and netlabels some years ago. From the start we were fond of the idea of freely distributed music and how Creative Commons gave license models for it. Since 2005 we have done a monthly podcast, presenting our favorite tracks from netlabels all over the world. The netlabel scene is so rich in terms of sounds, styles and personalities that we’re always coming back for more.
Late last year we began reaching out to those working to expose and support CC-licensed music for help with our curator portal at the Free Music Archive. Our first guest curator was ccMixter admin Victor Stone, whose mix highlighted the talent of the ccMixter community. Now, we are happy to present the second mix in the series, featuring some incredible tracks selected by CC/netlabel music blog Catching The Waves:
I am deeply honoured to join in the fun at the FMA. My mix consists of some of the best tracks from some of the best albums that have been lassooed (SP) at CTW. It features lots of different genres, tempi and moods (rock, IDM, trip-hop, minimal, folk, ambient, etc.,) from as far afield as Germany, Japan, Colombia, the United States, France, Canada, Italy and the U.K. It was murderously difficult to whittle the mix down to a still unwieldy twenty tracks. It would be wonderful if people who were new to netlabels, and CC music in general, stumbled upon these songs and realised, as I did, that there’s a whole world of wonderful music just waiting to be discovered – and that it’s all free, legal and made by artists who want their music to be downloaded, copied and shared. Catching the waves can be fun…
You can listen to the whole mix at our FMA Curator Portal. Big thanks to Catching The Waves for the excellent selection!1 Comment »
On October 30th, Brooklyn Museum will open Who Shot Rock & Roll, an exhibition commemorating photographers and their creative role in rock & roll history. To celebrate, the museum has teamed up with Chris Stein – co-founder of the legendary new wave band Blondie (and one of the photographers featured in the exhibit) – for a companion musical project called Who Shot Drums and Bass.
Drums and Bass is made up of eight original songs composed by Stein in DrumCore and released under a Creative Commons Attribution-Noncommercial-Share Alike license. Brooklyn Museum is asking remixers to download the tracks from its Soundcloud page and remix them for the Who Shot Rock & Roll: Remix! contest. Remixes are due December 1st, and will be judged by Stein and Matthew Yokobosky – Brooklyn Museum’s Chief Designer. The creator of the winning remix will receive a copy of the Who Shot Rock & Roll companion book signed by author Gail Buckland and have their remix featured during the Target First Saturday party in January.
More info, including contest rules and registration, is available Brooklyn Museum’s website.Comments Off on Brooklyn Museum & Blondie’s Chris Stein launch CC-licensed remix project
Digium, the parent company that hosts and maintains the open source telephony & PBX project called Asterisk, recently replaced the on-hold music featured in their distributions to CC BY-SA licensed works from OpSound. Using freely licensed CC music in open source projects has always made sense to us, but Digium’s John Todd discusses why they finally made the switch on the company’s blog:
In some nations (Australia and France, to pick two that have been brought to our attention) there are some who are claiming that we do not have the rights outlined above, and that our users therefore are in a similar situation where they may be in violation of license terms.
John goes on to explain that since CC licenses are easy to use, well defined, and accepted internationally, the choice was clear to them:
This is very far outside of Digium’s ability or interest to manage, nor do we wish to become involved in the protracted series of legal proceedings required to sort out this licensing issue. So we have chosen another path that is more clear to us: we will eliminate the files of questionable license from Asterisk, and replace them with music that has clearly defined and more acceptable licensing terms which are compatible with both the Asterisk license, and with any reasonable redistribution methods that might be used by others who re-package Asterisk.
Just think, the next time you get placed on hold, there’s a good chance you’ll be listening to some copyleft music!8 Comments »
NIN’s Creative Commons licensed Ghosts I-IV has been making lots of headlines these days.
First, there’s the critical acclaim and two Grammy nominations, which testify to the work’s strength as a musical piece. But what has got us really excited is how well the album has done with music fans. Aside from generating over $1.6 million in revenue for NIN in its first week, and hitting #1 on Billboard’s Electronic charts, Last.fm has the album ranked as the 4th-most-listened to album of the year, with over 5,222,525 scrobbles.
Take a moment and think about that.
NIN fans could have gone to any file sharing network to download the entire CC-BY-NC-SA album legally. Many did, and thousands will continue to do so. So why would fans bother buying files that were identical to the ones on the file sharing networks? One explanation is the convenience and ease of use of NIN and Amazon’s MP3 stores. But another is that fans understood that purchasing MP3s would directly support the music and career of a musician they liked.
The next time someone tries to convince you that releasing music under CC will cannibalize digital sales, remember that Ghosts I-IV broke that rule, and point them here.33 Comments »