Used in connection with Creative Commons the word “hybrid” has typically denoted an “economy” or “models” involving both sharing and commerce. Over half of CC founder Lawrence Lessig’s most recent book is devoted to exploring this sort of hybrid — see Remix: Making Art and Commerce Thrive in the Hybrid Economy. CC licenses are a vital tool for enabling such hybrids in an environment where the default is hostile to the “sharing” side of the equation.
In a series of thought provoking blog posts Mark Surman, Executive Director of the Mozilla Foundation, has introduced a different but entirely complementary “hybrid” — hybrid organizations. What is a hybrid organization? Mark asks and tentatively answers that question in the first post of the series:
So, what is a hybrid org? In the case of Mozilla — and an increasing number of other orgs — it’s a mix of social mission, disruptive market strategies and web-like scale and collaboration. Or, at least, that’s the definition I see emerging.
Another intriguing description, from the same post:
All of these organizations are trying to ‘move the market’ on the web in a way that both engages and benefits a broad public. As they do so, they are charting new territory.
Many of the comments and blogged replies are well worth reading, offering refinements and alternative descriptions. Frank Hecker, also of the Mozilla Foundation, provides some critical grounding in the theory of disruptive innovation. Commenter Stephan provides an alternative and also compelling description:
I find it easier to think about these organizations as a hybrid between a classical (hierarchical) organization and a social movement (or network).
It is the mix of the two that requires both a market perspective (the classic organization needs to make money to function) and a social mission (need that to create passion for the product or service among your the movement or network).
Much has been said about the interaction of movements and organizations — see Epistemic Communities and Social Movements : Transnational Dynamics in the Case of Creative Commons for a paper looking at the CC case — and how digital networks are changing the boundaries and interactions of movements and organizations. Nearly all of the organizations Mark mentions in his series have a strong “movement” aspect. One open question I have about hybrid organizations is their relationship to movements, or more broadly, non-organizational actors. Are hybrid organizations better able to leverage (and be leveraged by) the non-organizational sector, itself abetted by digital networks? Or even have hybrid organizations arisen in order for non-organizational actors and movements to achieve things in the world that require just-enough-organization and market savvy?
Stephen DeBerry provides an astutely skeptical comment on hybrid organizations:
One can approach this hybrid space with varying intent. In your/my case public benefit is central and necessary. In other cases the claim of public benefit is great marketing, but the actual public benefit is secondary or worse.
If that’s the case then there’s an interesting question for those seeking to drive public benefit: how do you ensure the public benefit remains core to the hybrid model?
This is a place where CC plays a vital role as a tool for hybrids. Just as CC licenses enable healthy hybrid economies and models, use of CC licenses by a hybrid organization help signal that such an organization takes its public benefit side seriously, and help ensure that it continues to do so. With so much of hybrid organizations’ output being digital media, offering that media under CC licenses, in particular free as in freedom ones, serve as a continual check-up on the organization’s public benefit intent, and an assurance against lock-in if that intent wavers. There may be useful parallels to be drawn between unhealthy “sharecropping” hybrid models (typically where a web company retains all of the rights to media created by users, making users unfree to use their own creations) and the hybrid organization as “great marketing” or worse described by Stephen. It should also be noted that free and open source software licenses provide a similar and complementary check on hybrid organizations that produce software — and nearly all do, at least in the form of customization of web site software.
What about CC as a hybrid organization? We’re very carefully exploring the most obvious incarnation of hybrid in the form of the CC Network. However, the addition of a non-donation revenue stream to a nonprofit isn’t necessary or sufficient to qualify it as a hybrid organization (see Frank Hecker’s post). Mark Surman’s initial descriptions of hybrid organizations (see above) don’t even mention business or revenue. These are worth quoting again, as the top of this post is far away:
[A] mix of social mission, disruptive market strategies and web-like scale and collaboration … trying to ‘move the market’ on the web in a way that both engages and benefits a broad public.
This of course describes just what Creative Commons does. Through free (as in freedom as well as gratis — and yes zero price is a market strategy as is freedom) and carefully branded legal and technical tools deployed on a web scale in collaboration with businesses, affiliates, supportive movements, and individuals, Creative Commons is “moving the market” consensus and practice away from default lockdown and toward more hack-remix-opportunity-generative-ness (to quote another and not explicitly related Mark Surman post) or more conventionally, more sharing, freedom, openness, autonomy and lower transaction costs and barriers to collaboration and innovation.
Creative Commons will be watching this discussion closely, and participating. Do you find the “hybrid organization” construct useful? What insights can be gained from the construct and experiences of other hybrids to make CC a more effective organization (hybrid or not) and enabler of healthy hybrids — organizations, models, and economies?No Comments »
June is turning into quite the month for the NYC CC-community with both a CC Salon and the Open Video Conference taking place. For added enjoyment, Open Source Cinema just announced Remix NYC, a digital celebration to commemorate the theatrical opening of Rip! A Remix Manifesto at the Cinema Village in New York on June 19th.
The premise is simple – edit yourself in place of the advertisements that are abound in Javier Gutierrez’s Times Square (pictured above) and upload it back to OSC’s site for inclusion in the film. The final product will be an animated version of image where the billboards are slowly replaced by free culture activists.
Unbelievably cool but you have a short time to get your photos in as the deadline is June 14th – visit Remix NYC for all the details.1 Comment »
Youtils is an online service that enables content owners to track how their online images are being used on sites hosting their content. Right now, the site supports our Creative Commons Attribution license. When you sign up and upload your images as an owner, you can see interesting metrics such as where images and photos are published, the frequency in which they are accessed, and which images are most popular amongst images offered for reuse.
Thanks for adding another useful tool to the commons, Youtils!No Comments »
After taking a break for a bit (things have been busy at CC) I’m happy to announce our June Salon, which we’ll be partnering with the Open Video Conference on. Think of it as a Salon and the official OVC pre-party.
So come out to have some beers with the CC community watch some cool presentations, and meet some new faces in the free culture space.
June’s Salon will feature an in depth chat with Brett Gaylor, writer and director of RiP! A Remix Manifesto, a presentation by Erik Moeller, Deputy Director of the Wikimedia Foundation WMF on Wikipedia’s switch to Creative Commons licenses, and some more guests to be announced.
Here are the details:
Thursday, June 18th, from 7-10pm
For Your Imagination Loft
22 W. 27th St., 6th Floor
Between Broadway & 6th Ave.
New York, NY
We’ll have free (as in beer) beer for the reception afterward. If you’ve didn’t make it to any past CC Salons, don’t miss this one, and if you did, you’ll know to come early as space is limited.
RSVP to the event via Facebook or by e-mailing me: fred [at] creativecommons.org.No Comments »
The Creative Commons’ sponsored music community, ccMixter, has had a busy week.
DJ Vadim, featured and interviewed last week, put out a Call for Remixes for his new album U Can’t Lurn Imaginashun and the remixes are the community has responded in kind and some amazing remixes are starting to come in.
ccMixter is now offering the CC0 (CC Zero) waiver for sample uploads. (CC0 FAQ) With this waiver, musicians who upload samples of their work in the form of solo instruments (often looped for easy re-use) are indicating their willingness to participate in the vast public domain (like the World Wide Web itself). The CC0 license carries with it the most freedoms possible, or put another way, the least “friction around your work,” meaning, it’s the most accessible form of sharing available. James Boyle’s The Public Domain (mentioned here many times before) remains the best resource around for getting to understand the importance of a public commons, especially in terms of our culture and creativity itself.
It only took a few minutes for the waiver to be enabled on ccMixter for veteran member spinmeister to upload all the samples to an original composition under the CC0 waiver. “I personally like the idea of a world,” he explained, “where a portion (not all) of good stuff is gifted. I also think it’s pretty cool when people who have received gifts are making gifts to someone else as their ‘response’.” Read the rest of spin’s explanation in the forum thread announcing the arrival of CC0 at ccMixter.
ccHost 5.1 Release Candidate
ccHost is the open source project that powers ccMixter and is currently going through a release candidate phase for the it’s 5.1 version. The previous major version, 4.0, was the winner of the Linux Journal’s LinuxWorld Expo Product Excellence Award for Best Open Source Solution and has been very popular as a remix-aware, web management system for liberally licensed content. Last year saw the release of a major upgrade (5.0) while this 5.1 update marks a full year of real-world usage, making it one of the most stable releases of ccHost ever, with 100s of bug fixes on top of the 60+ feature enhancements leading up to this RC release. Those enhancements include many that ccHost sites have long been asking for, including support for OpenID log in and registration. This release boasts extensive admin control of licensing options, built-in special handling for CC0 waivers and support for Creative Commons’ latest license tools like RDFa scraping. For the more visually oriented, 5.1 comes with a new skin that mirrors the 2009 clean, simplified look and feel of the mother ship CC site. (See the release notes and changelog for the gory details.)
To all the ccHost-enabled site administrators and developers holding off upgrading from 4.x to 5.x, this is the stability release you’ve been waiting for. Please download the RC and send us feedback on what you find.
ccMixter Music Podcasts
In a forum posting from June 17, 2008, MC Jack in the Box, our resident double-agent from the very cool RemixFight (a forerunner and model for ccMixter) mentioned nonchalantly that he might have come up with “a cool way to build buzz for the playlists if people can record their own radio shows featuring ccMixter uploads. … I’d create a themed show, with me adding a few ‘hidden’ voiceovers to the show. Hell, I might even do a weekly ‘best of ccMixter’ kind of show if that could happen.”
Thus began the “Cool Music Show“, a weekly feature that quickly became the most popular way to discover new music on ccMixter. Every Friday, like clockwork, he curates upwards of 45 minutes of the best uploads from the previous seven days on the site. Last week, MC Jack posted episode #50 (!) to raves, kudos and much hazaa from a grateful ccMixter nation.
We decided to use the occasion of the 50th show to launch the new ccMixter Music Podcast. Using the ccMixter playlist as a basis, we developed the tools to create a single, seamless MP3 and post it to the archive.org.
To subscribe to the show, just drag this link to your podcast-aware music player (e.g. iTunes, Amarok, etc.).
We seeded the podcast with the last 7 Cool Music shows, but as explained in the announcement thread, we want other community members to contribute their own shows. So, if you have curating and MC skills you’d like to share, we invite you to submit a ccMixter music show of your very own! Instructions for how to do make and submit a show is here.No Comments »
Over the last year I’ve been fortunate enough to work with individuals, organizations, and movements as Creative Commons’ Outreach Manager. Starting this week, I will be applying this experience to a new role at CC as our Product Manager for the Creative Commons Network. I’ll still be working in NYC and free to meet about CC, but will be primarily focused on developing new features and tools for our community.
For those of you who haven’t heard of it, check out our press release and post announcing the network in October, and for those of you who have already joined, we should have some exciting announcements for you by the end of the year.
You can also join the CC Network now by donating.
For now, if you have any thoughts, suggestions, or questions about the Creative Commons Network, please don’t hesitate to get in contact: fred [at] creativecommons.org.2 Comments »
We hope you can join us at the next ccSalon SF when we will explore the digital intersection of art, history, and culture, and how CC can play a defining role in enriching all three. Our presenters for the evening:
* Francesco Spagnolo, Director of Research and Collections at the Magnes Museum in Berkeley. Francesco will explore the sharing and marketing of cultural heritage through the lenses of the Magnes’ “Digital Narratives,” a project that seeks an alignment between a narrative approach to history, a collaborative practice in the interpretation of cultural history, and the uses of technology and online social media.
* Dave Toole, CEO and Founder, Outhink Media, will present on how storytelling bridges the cultural and business arenas, outlining the challenges posed by the new social media and the crucial role played by research in information technology.
* Nancy Van House, Professor, UC Berkeley School of Information, will respond to the other presenters by reflecting on the way in which academia is looking at social media and personal/historical digital archiving, exploring the human interactions that populate the online world.
When: Wednesday, June 24, 7-9pm
Location: PariSoMa, 1436 Howard St. (map and directions). Plenty of street parking available. (Please note, the space is located up two steep flights of stairs, and unfortunately does not currently have elevator access.)
Light refreshments will be provided, and since we rely on the generosity of our community to keep us afloat, we’ll be accepting donations for CC at the door.
CC Salons are global events, and anyone can start one, no matter where you live. We encourage you to check out our resources for starting your own salon in your area.No Comments »
On behalf of CC Ireland, we are pleased to announce the draft of CC BY-NC-SA adapted to Irish law (PDF) is now in public discussion. The CC Ireland team, lead by Dr. Darius Whelan and Louise Crowley and hosted at the University College Cork, has been working with Creative Commons International to port the licenses to local copyright legislation. Prior to this work, the Irish team prepared its national licenses at Version 2.0; however, Creative Commons introduced Version 3.0 before CC Ireland launched. Since that time, the Irish team has been developing Version 3.0 licenses and addressing pertinent legal issues.
The public discussion is a key part of Creative Commons’ license porting project. It is an opportunity for you, content creators and license users, to engage in the drafting process and give your input on this collaborative effort. We warmly invite you to join CC Ireland’s discussion list or visit their website and share your comments with local and international legal experts.
Thank you and congratulations to CC Ireland!No Comments »
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Yes, you read that correctly. Ridley Scott, the famed SciFi director of the classic Blade Runner will be producing a new web series based on the film released under our free copyleft license. The series is initially slated for web release with the possibility of television syndication and will be a project by Ag8.
Kongregate Collabs is a new service that allows game developers to connect with artists and musicians to create online games. A project of Kongregate, one of the leading indie game sites on the web, Kongregate Collabs is attempting to tap into the creative energy of Kongregate’s community of game enthusiasts.
Users are encouraged to upload both art and sounds, which can then be commented on and discussed by the community. Creators can ability to license these assets under the CC license of their choosing, making them available for the public to use in their own creations.
Kongregate Collabs just launched, so now is an opportune time to jump in, upload works, and see where the collaborative platform takes you.
UPDATE: Apologies to Kongregate and our community for the broken links – they now feed directly to the Kongregate Collabs live site.4 Comments »