Coca-Cola Using CC on Facebook
Fred Benenson, September 1st, 2009
It recently came to our attention that Coca-Cola relaunched their Facebook Page (apparently one of the largest pages on the social network, with over 3.6 million fans), and included a policy that content shared by fans be available under our Attribution-NonCommercial-ShareAlike license. The specific CC license badge appears in the sidebar on the Coke wall, but is also referenced in the Coca-Cola Facebook Terms of Service.
It appears that Coke is using a Facebook App called Static FBML that helps Page administrators include arbitrary HTML in Facebook pages. Since this is such a good idea, I’m going to work on a new version of our Official Unofficial CC License Facebook application that will enable all Page administrators to add CC license policies to their pages. More on that later this week.
Anyway, this is a great step forward for encouraging CC content and choices on Facebook, so kudos to Coke for thinking about user generated content in the right way!