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Ads and Copyright

Glenn Otis Brown, February 9th, 2004

Never thought I’d say this, but the Super Bowl got me thinking.

Why shouldn’t every advertiser release every print, audio, or multimedia ad they create under a Creative Commons license? Choose BY-NC-ND, and make clear you’re protecting your trademark. Forget the cultural effect — I’m talking pure business: What principle drives someone to enforce the full copyright in a work they’d normally pay millions to get in front of people’s faces? Isn’t it irrational NOT to free up distribution completely? Or am I missing something?

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