News

Zombie DRM

Mike Linksvayer, May 8th, 2008

I hate to beat a dead horse, but the horse’s promoters provide a convenient excuse when they claim the dead horse is making a comeback. The horse in question of course is DRM (emphasis added):

“(Recently) I made a list of the 22 ways to sell music, and 20 of them still require DRM,” said David Hughes, who heads up the RIAA’s technology unit, during a panel discussion at the Digital Hollywood conference. “Any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead.

CC using record label Magnatune just announced a DRM-free subscription service.

Another jewel from the same News.com article:

Fritz Attaway, executive vice president at the Motion Picture Association of America said: “We need DRM to show our customers the limits of the license they have entered into with us.”

If you needed DRM to show users the limits of a license, CC licenses would require DRM. Instead, CC licenses repudiate (known forms of) DRM. No, the only thing the RIAA and MPAA are showing their customers is disrespect.

Of course this is a really old story.

We need Digital Asset Management tools that help our computers help us manage content, not DRM that turns our computers against us.

Via TechDirt.

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