Last week, The Wall Street Journal posted a fascinating article on the profits made by Nina Paley for her film Sita Sings The Blues. Widely available for free online under a Creative Commons Attribution-Share Alike license, Sita has garnered $55,000 to date, an impressive amount for a film that has spent nothing on promotion or adverting.
While this amount only conveys part of the story – the article leaves out the cost to make the film as well as Paley’s cost-of-living – it is inspiring to see such fiscal success from a work of open-cinema. Aurelia Schultz, current CC legal research volunteer, digs deeper with the numbers on her blog, making the following observation:
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A better tally of how [Paley] has done would include how the Sita copyright issue and subsequent CC licensing have increased Nina’s income from her other works by increasing her visibility; how much she makes from speaking engagements (which she say are her most lucrative work); and how much more she would have paid out under her settlement agreement had she released the film in a more traditional manner. Since all of these things only add to what she has already made, it’s clear that releasing Sita under a Creative Commons license was a good choice for Nina.