It’s happened before with music albums, where releasing work openly online did not hurt actual sales of the product. The authors of Machine of Death clearly get this. They explain why the science fiction anthology of stories about people who know the manner by which they die (but have no idea when), has been made available online under CC BY-NC-ND:
Why are we doing this? Aren’t we worried about hurting our book sales?
In a word: no. You have proven time and again that you are willing to pay for content that you find valuable. You have shown that you are driven to share material that you fall in love with. And we are committed to ensuring that you can experience our work whether you can afford to buy a book or not; whether you live in a country that Amazon ships to or not; whether you have space in your life for a stack of paper or not.
Please, download, read, share and enjoy!
In addition, some of the individual stories are released under the CC BY-NC-SA license, which allows you to translate and adapt the work as long as you abide by the noncommercial condition and release the derivative under the same license. Podcasts are also being created for all the stories, with three stories up so far.
As of right now, Machine of Death is the #1 bestselling science fiction anthology on Amazon, and has also made their Best Books of 2010 list. For more information, see Boing Boing and the Machine of Death website.3 Comments »
NIN’s Creative Commons licensed Ghosts I-IV has been making lots of headlines these days.
First, there’s the critical acclaim and two Grammy nominations, which testify to the work’s strength as a musical piece. But what has got us really excited is how well the album has done with music fans. Aside from generating over $1.6 million in revenue for NIN in its first week, and hitting #1 on Billboard’s Electronic charts, Last.fm has the album ranked as the 4th-most-listened to album of the year, with over 5,222,525 scrobbles.
Take a moment and think about that.
NIN fans could have gone to any file sharing network to download the entire CC-BY-NC-SA album legally. Many did, and thousands will continue to do so. So why would fans bother buying files that were identical to the ones on the file sharing networks? One explanation is the convenience and ease of use of NIN and Amazon’s MP3 stores. But another is that fans understood that purchasing MP3s would directly support the music and career of a musician they liked.
The next time someone tries to convince you that releasing music under CC will cannibalize digital sales, remember that Ghosts I-IV broke that rule, and point them here.33 Comments »