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Adam Singer on CC licenses and Music Promotion

Cameron Parkins, January 23rd, 2009

Adam Singer is a musician and “social media guru” who used his expertise in both fields to find a more harmonious means of online promotion. As a relatively “unknown artist”, Singer saw little return on efforts to profit from his works as CDs and digital downloads, selling only a few copies with “mixed results”. It was at this point that Singer chose to release his music under a CC BY-NC license.

The choice was not motivated from a promotional standpoint – Singer turned to CC licensing after the “realization [he] would rather have [his] music reach more ears as the money [he] was making was worth far less than the joy of being able to share it with others” – but it spurred unintended promotional results. A recent post on TheFutureBuzz outlines the results of Singer’s choice – soon, he found his music appearing on music blogs, had people on Twitter soliciting him for original music for video, had his music featured on online web radio shows, saw a fan remix video pop-up on YouTube, and saw traffic to his MySpace page increase dramatically.

It is obvious to those who listen that Singer’s music is of high-quality, but by encouraging the free sharing and reuse of this music he was able to reach a far greater audience than he had previously. The story, heard many times before in a variety of incarnations, brings about echoes of Tim O’Reilly:

Obscurity is a far greater threat to authors and creative artists than piracy.

One Response to “Adam Singer on CC licenses and Music Promotion”

  1. Dacey says:

    Oh that’s great that Adam is on music promotion and CC licenses.I hope that he would definitely know the music promotion technique.I will suggest him to promote his music through Musicians atlas.This will definitely take your music promotion to heights so visit http://www.musiciansatlas.com/

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