40 fires foundation

Riversimple and 40 Fires Foundation promote participatory car design

Eric Steuer, July 13th, 2009

Caught an interesting NY Times post over the weekend about Riversimple, a British start-up that recently debuted a prototype of a two-seat hydrogen fuel cell car. There are several interesting things about Riversimple’s proposed business model – for instance, it plans to lease the car instead of sell it, and wants to employ a manufacturing process in which the cars are built in a variety of small, local factories. The detail that is of particular interest to us here at Creative Commons, though, is that the company has published the car’s design schematics under a CC Attribution-Noncommercial license on the site of the 40 Fires Foundation, a project that invites community participation in the car design process.

Says Riversimple CEO Hugo Spowers:

“If we give away the tools for entrepreneurs around the world to make money from making cars, we expect to harness an unstoppable groundswell of support globally.” … “From a strictly commercial point of view, we want to encourage others to copy us as we want these standards adopted ubiquitously.”

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