News

Jamendo PRO Partners with International Hotel & Restaurant Association

Cameron Parkins, November 2nd, 2009

jamendoLast month, Jamendo PRO and the International Hotel & Restaurant Association (IH&RA) announced a new partnership that will bring Jamendo PRO’s vast catalog of CC-licensed music to IH&RA members for use as background music.

IH&RA members comprise around 300,000 hotels and 8 million restaurants, making this an incredible case study for how CC-licensed content can be monetized on a large scale. Artists that distribute their music through Jamendo PRO will receive half of the revenue generated from the licensing – these are the same artists who use Jamendo, the open music sharing site, to distribute CC-licensed recordings for free to the public under CC-licenses of their choosing.

3 Responses to “Jamendo PRO Partners with International Hotel & Restaurant Association”

  1. Jon says:

    I do not understand… if the music is CC licensed, how does it generate revenue? Are the hotels not able to play it as they please without forking out ?

  2. Michael says:

    @Jon: You should take a look at http://pro.jamendo.com/en/product/background/offer

    They receive money for the service they deliver, not the music.

  3. Pol says:

    Artists are CC licensed. Though when you talk about “Commercial Use” for Synchro or background, the artist gets paid > Freemium model