Jamendo PRO Partners with International Hotel & Restaurant Association
Cameron Parkins, November 2nd, 2009
Last month, Jamendo PRO and the International Hotel & Restaurant Association (IH&RA) announced a new partnership that will bring Jamendo PRO’s vast catalog of CC-licensed music to IH&RA members for use as background music.
IH&RA members comprise around 300,000 hotels and 8 million restaurants, making this an incredible case study for how CC-licensed content can be monetized on a large scale. Artists that distribute their music through Jamendo PRO will receive half of the revenue generated from the licensing – these are the same artists who use Jamendo, the open music sharing site, to distribute CC-licensed recordings for free to the public under CC-licenses of their choosing.
I do not understand… if the music is CC licensed, how does it generate revenue? Are the hotels not able to play it as they please without forking out ?
@Jon: You should take a look at http://pro.jamendo.com/en/product/background/offer
They receive money for the service they deliver, not the music.
Artists are CC licensed. Though when you talk about “Commercial Use” for Synchro or background, the artist gets paid > Freemium model