open textbooks

Flat World Knowledge partners with Barnes & Noble and NACS Media Solutions

Jane Park, April 9th, 2010

On April 1, Flat World Knowledge announced its partnerships with Barnes & Noble and NACS Media Solutions (an independent business subsidiary of the National Association of College Stores). The partnerships enable FWK’s open textbooks to be distributed in low-cost print form at up to 3,000 college bookstores across the U.S. for the 2010 fall semester. To make sure this wasn’t an April Fool’s joke, I followed up with some of the folks at FWK about this and other plans.

Basically, all FWK’s textbooks are open under the CC BY-NC-SA license. The web version is accessible by anyone—which means you can copy, adapt, and reproduce the content for free (as long as you do so non-commercially and share alike). If you want to adapt it via FWK’s platform and easily produce and obtain hard copies of professor or student-customized chapters, then you pay a low-cost fee to download the customized PDF or have the professionally bound textbook mailed to you (about $1.99 per chapter download or $29.99 for the hard textbook). You can also access the physical textbooks at some college bookstores.

This new agreement with B&N and NACS expands the number where the physical texts are available, up to 3,000—wherever local professors have decided to participate. (This includes 639 Barnes & Noble college bookstores.) In addition, a print-on-demand (POD) model is being piloted at a few bookstores in August, with the long term goal to have POD in all. From the press release,

“Flat World Knowledge will provide bookstores with digital files of its growing catalog of professionally-developed, peer-reviewed college textbooks. Since Flat World textbooks are openly-licensed, instructors can remix, reorder, add and remove content, and then the bookstore can print and bind high-quality paperback books, often within minutes or hours.

University Book Store, Inc. at the University of Washington in Seattle, and the San Diego State University Bookstore, among others, will be the first to pilot this new process. Students will have the convenience of same-day pick up. POD technology also allows professors to continue to customize and update a Flat World textbook within days instead of weeks of the fall semester starting.”

The license (CC BY-NC-SA) applies to their print textbooks as well as the print-on-demand versions. In addition, FWK’s platform is built on open source software and they have plans to eventually make their XML exportable at no cost, which would allow a user to remix FWK content on their own site.

For more information, see the full press release. You can also learn more about their open business model by watching this talk given by Eric Frank (Chief Marketing Officer) from the latest CC Salon NYC.

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Teaching Open Source Software

Jane Park, April 7th, 2010

If you’re like me, then you don’t know much about software; if you’re not like me, then you know about software but not much about open source software (OSS). Regardless of which camp you fall into, there’s good news—you can learn about open source software (and help others learn about it) through open educational resources on OSS online. Practical Open Source Software Exploration: How to be Productively Lost, the Open Source Way is teachingopensource.org‘s new textbook to help professors, or anyone for that matter, teach or learn about open source software. “It’s a book that works like an open source software project. In other words: patches welcome.

For those needing something quick and simple to hand out to their classes, educators can contribute to or adapt this textbook (it’s licensed under CC BY-SA so you can share, translate, remix as long as you share alike) or search for other OER online. One K-12 educator developed this resource under CC BY, A K-12 Educator’s Guide to Open Source Software.

Via CC licenses, both resources enable a community of educators and learners to contribute to, edit, and improve them, especially Practical Open Source Software Exploration which invites people to edit the wiki directly. But fostering a community around open resources to keep them up-to-date and relevant isn’t something that just magically happens, which is why Red Hat, a successful business built around OSS, developed this meta-resource: The Open Source Way: Creating and nurturing communities of contributors. The book is available in wiki-form also under CC BY-SA, and “it contains knowledge distilled from years of Red Hat experience, which itself comes from the many years of experience of individual upstream contributors who have worked for Red Hat.” Basically, it’s a guide “for helping people to understand how to and how not to engage with community over projects such as software, content, marketing, art, infrastructure, standards, and so forth.” Of course none of this is set in stone (literally), since what works for some might not for others, but it’s worth taking a look and adapting to your own needs.

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OpenCourseWare economics in the New York Times

Mike Linksvayer, March 31st, 2010

In As Colleges Make Courses Available Free Online, Others Cash In the New York Times writes about how universities are funding OpenCourseWare programs as well as how businesses have sprung up around CC licensed Open Educational Resources (OER) from such programs. Regarding the latter, our CEO is quoted:

On a philosophical level, the idea of making money from something available free might seem questionable. But Joi Ito, chief executive of Creative Commons, which issues the licenses defining user rights to most OpenCourseWare materials, supports the mixing of free and for-profit: “I think there’s a great deal of commercial infrastructure that needs to be created in order for this to be successful,” Mr. Ito said: “It can’t all just be free.”

As readers steeped in knowledge of free culture/open content (and before it free and open source software) will recognize, this means three things.

First, sharing does not preclude making money. To the contrary, artists have long been making CC licensing part of their business strategies, and recently some OER creators and companies are following suit. Examples include WikiPremed, Flat World Knowledge, and Bloomsbury Academic. See Eric Frank explain how Flat World Knowledge gives away CC licensed open textbooks and profits from print materials and services rendered around the content in a video just uploaded from CC Salon NYC.

Second, there needs to be an ecosystem built around open materials, and businesses are an important part of that ecosystem. In the OER space the article mentions Academic Earth. Consider the many businesses providing services around CC licensed materials more broadly (e.g., Flickr, and Fotopedia, which leverages CC licensed works from both Flickr and Wikipedia) and the legion of businesses build around free software (e.g., Red Hat). Consider how huge education is. The opportunity and need for businesses that provide distribution, curation, and a plethora of other services around OER are huge.

Third, free can refer to price and freedom. Businesses, universities, and others can charge a price for access or services around OER. The ecosystem works due to the freedoms that have been granted to use and build upon OER.

The article also mentions the values of OER, one of which is to “[create] an incentive for universities to improve themselves.” It quotes Cathy Casserly, who recently joined the Creative Commons board of directors:

“I think that by putting some of the spectacular professors, and putting their approaches and pedagogical instructional strategies that they use with their students in front of the world, it sets a new benchmark for all of us to learn from,” she said. “And I think that’s actually one of the incredible powers of this open educational resource.”

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Flat World Knowledge Launches Open Textbook Internship Program

Jane Park, February 23rd, 2010

Flat World Knowledge, a commercial textbook publisher who uses CC licenses, aims to transform the way professors and college campuses think about textbooks through a new internship program for students. They asked for applicants last year, and launched the program last week with 19 students from colleges like New York University, Ohio State University, Auburn University, Indiana University, University of Denver, University of Florida and the College of Charleston. From eSchool News,

“The internships, introduced this year by open textbook provider Flat World Knowledge, let sophomore and junior business students earn college credit and a little spending cash if their sales pitch convinces a professor to use web-based texts that can be reorganized and modified by chapter, sentence, or word…

The company has grown in the past year as the open-content movement has gained traction in higher education, buttressed by the Creative Commons license [CC BY-NC-SA]—which doesn’t require permission from authors to change parts of a book—and the rising cost of textbooks.”

The press release states FWK’s intent to change “the college textbook market” by “taking a counter approach to the usual adversarial relationship between textbook publishers and college students.” By using CC licenses, Flat World Knowledge is exploring a business model that builds on open content by offering free digital textbooks via CC BY-NC-SA, but charging for the prints and supplementary materials. Their textbooks have been used at over 400 colleges, and they received $8 million in investments last year.

For more on Flat World Knowledge, swing by CC Salon NYC on March 3 where Eric Frank, the company’s founder and Chief Marketing Officer, will be talking in depth about what they do. If you’re not in the area, stay tuned for some Flip camera action, which I’ll link to here after the event.

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CA Free Digital Textbook Initiative Launches Phase 2

Jane Park, February 2nd, 2010

Many of you have heard about California’s Free Digital Textbook Initiative that launched last spring, which called for submissions of free digital textbooks in math and science for use by the state’s schools. Of the 16 textbooks submitted last year, 15 are openly licensed under one of the Creative Commons licenses—and all 10 that passed 90% of CA’s state standards are CC licensed.

In addition to individuals, the CK-12 Foundation, Curriki, and Connexions submitted open textbooks on subjects like Algebra, Calculus, Biology, Chemistry, Geometry, Trigonometry, and various other -ometries. You can check out the full textbook list and standards reviews at the California Learning Resource Network (CLRN).

Now, the Governor and his constituents are launching Phase 2 of the Initiative, calling this time for “content developers to submit high school history-social science and higher-level math course textbooks for review against California’s academic content standards.” From the press release,

“Resources like digital textbooks play a critical role in our 21st century educational landscape, and expanding my first-in-the-nation initiative will provide local school districts additional high-quality free resources to help prepare California’s students to compete in the global marketplace,” said Governor Schwarzenegger. “I urge content developers to jump on board this second phase and submit social science and advanced math material to help ensure California’s shift to a more advanced and cost-effective education system continues.”

Phase 2 is accepting submissions on a rolling basis, so if you (or your project) have an open textbook completed or in the works, make sure the CC license info is marked up correctly and submit it to the CLRN website. For more on licensing, visit creativecommons.org/about/licenses.

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U.S. Dept of Ed funds Bookshare to make open textbooks accessible

Jane Park, December 2nd, 2009

Remember the California Free Digital Textbooks Initiative and how it resulted in 16 open textbooks, 10 of which met 90% of California’s standards? Well, since these textbooks were licensed under one of the Creative Commons licenses that allows derivation (the licenses sans the ND term), they can not only be translated into various languages, but also modified and adapted into various contexts, including converting them into accessible formats, such as audio and Braille. No extra transaction costs have to be incurred by some middleman to allow these adaptations—any entity with the resources to adapt these textbooks may do so, since the rights for derivation are pre-cleared via Creative Commons.

Realizing this, the U.S. Department of Education’s Office of Special Education Programs has granted $100k to Bookshare, “the world’s largest accessible online library for people with print disabilities.” The grant is aimed at “[creating] the first accessible versions of open content digital textbooks. The initial planned conversion of open content textbooks, which are distributed freely under a license selected by the author, are math and science textbooks approved for California students.” From the press release,

“As other states begin to approve open content textbooks, Bookshare will continue to convert these materials to accessible formats for all students who read better with accessible text. The first open content textbooks approved for use in California will be available via Bookshare. The texts will be offered in the accessible DAISY format that enables multi-modal reading, combining highlighted on-screen text with high-quality computer-generated voice, and BRF, a digital Braille format for use with Braille displays or embossed Braille.”

“Traditional copyrighted books, including those contributed to Bookshare by publishers, are protected with digital rights management technology and available only to those with a documented print disability. But Bookshare’s open content books will become part of the freely distributable books in the Bookshare collection and can be used by anybody without proof of disability,” says Benetech CEO Jim Fruchterman. “These accessible books will not only help disabled students throughout the U.S. and globally, but provide parents, teachers and assistive technology developers with free access to real talking textbooks.”

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A Brief Overview of U.S. Public Policy on OER from California’s Community Colleges to the Obama Administration

Jane Park, October 2nd, 2009

The Publius Project at Harvard’s Berkman Center for Internet and Society offers a new essay on OER and public policy in the United States: A Brief Overview of U.S. Public Policy on OER from California’s Community Colleges to the Obama Administration . Written by Carolina Rossini and Erhardt Graeff, it does a great job of pointing out the major recent movements toward OER in state and federal governments, and thoughtfully evaluates the issues that each initiative brings to the table.

“This post draws significantly from an interview on August 10, 2009 with Hal Plotkin, a Senior Advisor at the U.S. Dept. of Education, who has closely followed and been involved with OER policies in California. The interview was part of research on the educational materials sector being conducted under the Industrial Cooperation Project at the Berkman Center at Harvard University. The research is part of a broader project being led by Prof. Yochai Benkler and coordinated by Carolina Rossini. In the research, we are seeking to understand the approaches to innovation in some industrial sectors, such as alternative energy, educational materials, and biotechnology. The intention is to map the degree to which open and commons-based practices are being used compared to proprietary approaches and what forces drive the adoption and development of these models.”

Like all content on the Publius site, the essay is available via CC BY-SA.

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Back to School: It’s Raining Textbooks

Jane Park, September 3rd, 2009

As students around the world return to school, ccLearn blogs about the evolving education landscape, ongoing projects to improve educational resources, education technology, and the future of education. Browse the “Back to School” tag for more posts in this series.

All that matters in the news these days is health care, that is, health care and textbooks. The terms “education” and “textbook” go hand in hand, and nobody, at least at the state levels, is keen on separating the two. With California’s Free Digital Textbook Initiative recently announcing the approval of some 20 digital textbooks, a futuristic vision of Kindle kids scrolling with razor-like focus floats like bubbles before our eyes.

However, last month, the New York Times reported, “In a Digital Future, Textbooks Are History,” that textbooks may be “supplanted altogether by lessons assembled from the wealth of free courseware, educational games, videos and projects on the Web.” The article pointed to Beyond Textbooks, an initiative that “encourages teachers to create — and share — lessons that incorporate their own PowerPoint presentations, along with videos and research materials they find by sifting through reliable Internet sites.” Beyond Textbooks disassociates itself from “canned curriculum”, or “vanilla curriculum,” reproaching the linear nature of textbooks– “No longer is instruction limited by the resources in one building, or even one district. Beyond Textbooks gives you the whole world!”

My own post on OnOpen.net follows a similar train of thought, and is aptly named, “Beyond the Textbook: I. The Illusion of Quality in K-12 Education“. In it, I challenge the public perception that educational quality will suffer without textbooks, and talk about whether textbooks really need saving.

Other news sources are also skeptical. The Scientific American prefaces its article, “Open-Source Textbooks a Mixed Bag in California,” with the caveat, “Downloadable and free, maybe–but the schoolhouse Wiki revolution will have to wait.” Granted, SA seems to be conflating “open-source” and “digital” here (open-source is generally associated with openly licensed textbooks, otherwise known as open textbooks, while digital is, well, digital like everything else we come across in today’s world) and it is unclear if they are skeptical of simply digitizing the “Bulky, hefty and downright expensive, conventional school textbooks” that have been persisting for years, or if they are averse to the digital revolution in education generally.

Still, the ReadWriteWeb is more optimistic, pointing out initiatives like Flat World Knowledge which focus on gaining revenue through the sale of supplementary materials surrounding their textbooks, which are themselves openly available via CC BY-NC-SA, and are therefore not only freely accessible, but adaptable, derivable, and even republishable, though for noncommercial purposes and under the same license. Co-founder Eric Frank distinguishes between traditional textbooks and open textbooks, emphasizing that open textbooks creates more options: “Traditional textbooks have clearly failed students and instructors. Similarly, digital textbook trials that force a single format, device, or price point will also fail. No single e-reading format or device will ever satisfy all students. Our commercial open-source textbook approach puts control and the power of choice in the hands of students and instructors.”

However, you can’t help but wonder if all this hooplah around textbooks is “[falling] flat.” Is the power of choice really in the hands of teachers and students? If traditional textbooks “have clearly failed” them, but that traditional textbook adoption process is not about to budge, are we simply arguing about which direction to steer the Titanic after we have already hit the iceberg?

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CC Talks With: CK-12 Foundation’s Neeru Khosla on Open Textbooks

Jane Park, April 28th, 2009

flexbook-screenshotBack in March, we were so excited about the new Physics Flexbook aligned to Virginia’s state standards that we had to catch up with the foundation that helped to make it possible. The obvious choice was Neeru Khosla, co-founder of the CK-12 Foundation, “a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide.” The Flexbook is their web-based platform for open textbooks (openly licensed via CC BY-SA) which maximizes and enhances collaboration across district, county, and state lines. In fact, their use is not even limited by country, since CC licenses are global and non-exclusive. Anyone can collaborate, improve, and iterate without having to ask. “The good thing about that is we don’t have to tell people what they can do or cannot do. The power of the system is that it is useable under any condition. All you have to do is use it.”
Read More…

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H.R. 1464 — The “OER Bill”

Jane Park, March 27th, 2009

The open educational resources movement has been picking up steam lately, even attracting the attention of legislators. What’s hot in the new Persian year (aka the start of spring) is the recently introduced “OER Bill“. What’s that, you say?

Well in its own words, it’s a bill “To require Federal agencies to collaborate in the development of freely-available open source educational materials in college-level physics, chemistry, and math, and for other purposes.”

Like David Wiley, we also don’t quite trust our eyes. (Italics don’t really do it justice either.)

Read further, and you’ll see that the bill requires all federal agencies expending more than $10,000,000 a year on scientific education and outreach to “use at least 2 percent of such funds for the collaboration on the development and implementation of open source materials as an educational outreach effort in accordance with subsection.”

The bill also complains a great deal about the cost of closed (versus open) textbooks. This is an undeniable fact that might finally get recognized by Congress. Read the full bill now.

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