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Anna Tumadóttir

CEO

CC staff photos are licensed under CC BY 4.0. Gratitude to Sara Jordan Photography.

Anna joined CC in 2019 as Director of Product. She was promoted to COO in 2021 and was appointed CEO in 2024.

Before joining CC, Anna spent a decade building out all aspects of the operations of three distributed performance marketing start-ups. She is constantly considering opportunities for expansion and improvement in the environment around her. She happily straddles the worlds of leadership, operations, and product.

Anna grew up in Iceland, Scotland, and Malawi, leaving home to study in Norway, the United States, South Africa, and back to Iceland. She now calls Austin, Texas her home, and settles for traveling instead of moving (for the time being). Sharing information and resources is central to how Anna operates, as she is convinced it leads to a better existence for everyone. Sharing ice cream is optional, but encouraged.

Posts by Anna Tumadóttir

Welcoming Angela Oduor Lungati as CC Board Chair

by Anna Tumadóttir, Creative Commons About CC

“Yellow Chair, The High Line” by Shawn Hoke is licensed under CC BY-NC-ND 2.0. Creative Commons (CC) has—and continues to be—fortunate to have an expert and passionate board of directors, many of whom have been instrumental to the success of CC at both the organizational level, as well as nationally and regionally. A healthy board…

CC Welcomes Sarah Pearson Back as General Counsel

by Anna Tumadóttir About CC

As part of CC’s renewed commitment to investing in the core open infrastructure it stewards, we are excited to announce several updates to our legal team. Sarah Hinchliff Pearson is returning to Creative Commons as General Counsel. She will manage in-house legal work and play a leading role in shaping CC’s stewardship program and its…

Questions for Consideration on AI & the Commons

by Anna Tumadóttir About CC, Licenses & Tools, Policy

“Eight eyes. Engraving after C. Le Brun” by Charles Le Brun is licensed via CC0. The intersection of AI, copyright, creativity, and the commons has been a focal point of conversations within our community for the past couple of years. We’ve hosted intimate roundtables, organized workshops at conferences, and run public events, digging into the…

Time for a Refresh

by Anna Tumadóttir About CC

The CC team has been evaluating our progress toward our 2021-2025 strategy. Through that process, we have noticed the ways we have been organically adjusting to the social and technical shifts around us, as well as the ebbs and flows of funding availability. It would be an understatement to say that much has changed since…

What Lies Ahead in 2024

by Anna Tumadóttir About CC

Greetings to the CC Community! A lot of exciting and critical work awaits us in 2024. While I steer Creative Commons as interim CEO, I wanted to take a moment to introduce myself and share details of our key priorities in the upcoming year.