Anna Tumadóttir

CEO

CC staff photos are licensed under CC BY 4.0. Gratitude to Sara Jordan Photography.

Anna joined CC in 2019 as Director of Product. She was promoted to COO in 2021 and was appointed CEO in 2024.

Before joining CC, Anna spent a decade building out all aspects of the operations of three distributed performance marketing start-ups. She is constantly considering opportunities for expansion and improvement in the environment around her. She happily straddles the worlds of leadership, operations, and product.

Anna grew up in Iceland, Scotland, and Malawi, leaving home to study in Norway, the United States, South Africa, and back to Iceland. She now calls Austin, Texas her home, and settles for traveling instead of moving (for the time being). Sharing information and resources is central to how Anna operates, as she is convinced it leads to a better existence for everyone. Sharing ice cream is optional, but encouraged.

Posts by Anna Tumadóttir

A Snapshot in Time: A Look at the Creative Commons Global Network

by Anna Tumadóttir, Julia Brungs Community

In 2017, the structure of the Creative Commons Global Network (CCGN) was finalized. After two years of implementing structural changes flowing from this, it felt timely to have a conversation with CCGN members. We wanted to gather feedback and carry out research on the perspectives of network members, at a specific point in time. What…

From Educators to Illustrators: Meet the Users of CC Search

by Anna Tumadóttir, Victoria Heath Technology

Have you ever wondered who looks for openly licensed images? Or how those images are used? Before we launched CC Search in April 2019, we assumed that the search engine would serve three broad groups of creators: Those making designs, imagery, and art Those illustrating text, such as bloggers, journalists, or educators Those creating videos…

CC Search Celebrates Its First Birthday!

by Anna Tumadóttir, Victoria Heath Technology

At the end of April, CC Search officially celebrated its first birthday! After releasing the search tool last year on April 30, we eagerly watched as it was put to use. Now, with a year behind us and over 2.8 million users across 230 countries and territories, we’re gathering and examining search data to better…

Grant for the Web’s Call for Proposals Is Open Now

by Anna Tumadóttir, Eric Steuer Technology

We’ve got great news for content creators and innovators interested in new ways of doing business online. Grant for the Web—the $100 million initiative by Coil, Creative Commons, and Mozilla (previously discussed here) to fund projects that utilize and build upon the Web Monetization standard—has issued its first public call for proposals. The Web Monetization…

How UC Berkeley Students Helped Improve CC Search

by Anna Tumadóttir About CC

Since its launch, CC Search has become more than just a search tool for CC-licensed content; it has come to exemplify the virtuous cycle of knowledge creation—where we create, collaborate, and learn from one another. Our recent collaboration with a group of students from UC Berkeley was a true exercise in this cycle of creation…