Creative Commons makes a cameo appearance in a New York Times article about the just announced Open Content Alliance:

When it comes to copyrighted materials, the newly formed group appears to be taking a more cautious approach by seeking permission from copyright holders and by making works available though a Creative Commons license, whereby the copyright holder stipulates how a work can be used.

…

Richard Terdiman, a professor of literature at the University of California, Santa Cruz, said the Creative Commons approach appeared less likely to antagonize copyright holders.

What’s cool about this is that CC is explained incredibly succinctly and accurately (or do we require no extended explanation these days?) and positioned, again accurately, as a moderate and balanced option.