I joined CC in June of this year, and immediately set out to update our strategy. I spent the summer working with our staff, affiliates, board, partners, and funders to understand the needs and the opportunities, and to plan for 2015 and beyond.

Today, we’re focused on three strategic objectives:

1. A vibrant commons. Supporting the CC license suite so it’s easy to contribute to the commons —from improving the experience on platforms, to enhancing our license chooser, to translating the 4.0 licenses;
2. A usable commons. Helping creators find and reuse the content they want and need, including exploring ways to improve search and content analytics, so creators can see where their content goes after they share it; and,
3. A relevant commons. Leading a movement of individuals, organizations, and institutions who will inspire others to create the commons of creativity and knowledge we all want.

These three simple objectives will guide our work over the next year. If you share our goal of a more healthy and vibrant commons, we’re proud to work alongside you.

This month, we’ll launch our most ambitious annual campaign yet. We’re going to tell the story of the commons, its reach, and its potential, to make a compelling case for our work. We’ll share some exciting new projects that show how we’re building the next phase of CC.

I hope that you’ll make a donation, but equally as important, I hope you’ll help us spread the word and grow our community of donors to build a more sustainable organization.