The Museum of Modern Art (MoMA) announced today its acquisition* of the Creative Commons logo and license icons into its permanent collection, currently featured as part of a new exhibit called, “This Is for Everyone: Design Experiments for the Common Good.” The Creative Commons logo (double C in a circle) and license icons for Attribution, ShareAlike, Noncommercial, and NoDerivatives are featured alongside universal designs such as the @ symbol and the International Symbol for Recycling.
From the MoMA blog,
“The exhibition takes its title from British computer scientist Tim Berners-Lee, inventor of the World Wide Web, who lit up the stadium at the 2012 London Summer Olympics opening ceremony with a simple tweet: “This Is for Everyone.” His buoyant message highlighted how the Internet—perhaps the most radical social design experiment of the last quarter century—has created seemingly limitless possibilities for discovering, sharing, and expanding knowledge and information.
The Creative Commons logos, and the organization and movement for the commons they represent, fit solidly within this narrative of imagining a better world through design — and Creative Commons is honored to be featured in this new exhibit and acquired as part of MoMA’s permanent collection. We’d especially like to highlight the designers: Ryan Junell of the original and now standardized CC logos, Alex Roberts of the re-conceived Attribution icon.
* Different museums have different criteria for acquiring objects into their collection. Here’s MoMA’s criteria in context of its @ symbol acquisition. To acquire doesn’t mean to own, but to obtain permission for reproducing the work as a matter of copyright. Our logos are still our trademarks!