NIN case study video: Connect with Fans + Reason to Buy
Open CultureTechdirt’s Mike Masnick gave a great case study lecture on Nine Inch Nails’ music business successes at MidemNet last month. He describes the “formula” as: Connect With Fans (CwF) + Reason To Buy (RtB) = The Business Model ($$$$) Toward the end of the video he explains CwF also means “Compete with Free” and RtB…