“The Mainstream Mash-Up” makes it onto the New York Times’ list of great ideas of 2004. Question #1: Where is Creative Commons here? Don’t they read WIRED at the NYTimes? Question #2: How “mainstream” is a concocted mash-up between Linkin Park + Jay-Z? Hats off to them for innovating, but this is just the tip of the iced-down Rolex.

Watch the Fine Art of Sampling contest, starting here soon, for the real deal.