Bloomsbury Academic, the recently-launched academic publishing imprint of Bloomsbury Publishing, just announced their first series publication, Science, Ethics and Innovation. The series will be edited by Nobel Laureate Sir John Sulston and professor John Harris.

The series will be released online as free, CC-licensed downloads with hard copies available for sale. More from The Guardian:

The series will be the first from Bloomsbury’s new venture, Bloomsbury Academic, launched late last year as part of the publisher’s post-Harry Potter reinvention. Using Creative Commons licences, the intention is for titles in the imprint to be available for free online for non-commercial use, with revenue to be generated from the hard copies that will be printed via print-on-demand and short-run printing technologies.

In related news, Bloomsbury Academic’s digital publication of Lawrence Lessig’s Remix: Making Art and Commerce Thrive in the Hybrid Economy has now been downloaded for free in over 105 countries, while hard copies have also been selling well.