When Jeremy Keith, a web developer living and working in England took a photo of Vehicle Assembly Building at Cape Canaveral and posted it to Flickr under our Attribution license (which seems to be the flavor of the month around here), he had no idea it was eventually going to end up in the blockbuster feature film Iron Man.
After explaining the terms of the CC license to a studio representative interested in using the photo in the film, Jeremy was told that it would costs at least $1500 to be attributed in the credits. So the studio offered the next best thing in lieu of being attributed properly: cash. But Jeremy turned the money down and just signed the license release anyway.
Besides being another example of Hollywood utilizing CC licensed material, this story offers insight into why we developed the CC+ protocol. CC+ is designed to help creators negotiate rights outside the scope of the license. For a lot of cases, this turns out to be our NonCommercial provision — that is, musicians offer their music to their fans under NC and use CC+ to point commercial users to a 3rd party rights broker (like Magnatune) that handles commercial rights negotiation on behalf of the artist. But here we can see another right being negotiated, that of attribution, which shows just how flexible CC licenses are.
Remember, when you’re the creator and owner of a copyrighted work, you have ultimate say over who does what with your work; CC licenses merely help you negotiate the thicket of what that “what” is.
Thanks go to Jeremy for writing up such an important example of CC licensed works being used in the wild.3 Comments »
A great article in the most recent WIRED, Clive Thompson on How T-Shirts Keep Online Content Free, discusses the growing hybrid economy developed by purveyors of free content looking for a stable source of income. Their answer? Schwag in general, t-shirts in particular:
Increasingly, creative types are harnessing what I’ve begun to call “the T-shirt economy”—paying for bits by selling atoms. Charging for content online is hard, often impossible. Even 10 cents for a download of something like Red vs. Blue might drive away the fans. So instead of fighting this dynamic, today’s smart artists are simply adapting to it.
Their algorithm is simple: First, don’t limit your audience by insisting they pay to see your work. Instead, let your content roam freely online, so it generates as large an audience as possible. Then cash in on your fans’ desire to sport merchandise that declares their allegiance to you.
While Thompson doesn’t mention CC directly (he does mention Jonathan Coulton, a CC-staff favorite and current partner in our fundraising drive), he hints at the mentality behind our CC+ initiative and generally argues that openness is an important component of functional business models going forward.No Comments »
Copyright Clearance Center has just launched Ozmo, a new web-based service focused on helping photographers, bloggers, and other content creators license their work for commercial use. Ozmo supports Creative Commons’ CC+ protocol (see the press release about CC+ for more information), meaning that it enables creators to license their work to the public under one set of terms via a Creative Commons license, and offer the ability to obtain a private license via Ozmo’s licensing system — to purchase rights not offered by the CC license a work is under (e.g., commercial use if the work is under a CC NonCommercial license, the right to make an adaptation and not share under the same license if the work is under a CC ShareAlike license, or the right to use without attribution), or simply to obtain a private agreement with the copyright holder for situations that require such.
To use Ozmo, a creator sets up an account, selects license terms, and sets a price for the use of their work. Ozmo then works as a broker to companies, publishers, and bloggers who are looking to use work commercially. Ozmo manages the licensing process and pays creators when a license to their content is purchased. You can find more details about how Ozmo works on the site’s About page.
Artist, animator, and filmmaker Ryan Junell (who is the designer behind the Creative Commons logo, as well as several of CC’s explanatory videos – see “Get Creative,” “Wanna Work Together?” and “Reticulum Rex”) worked with musician J Lesser to create a short video that explains how Ozmo works. It’s licensed under CC BY-NC-ND.6 Comments »
Aviary‘s mission is to “make the world’s creation accessible.” So it makes sense that they’ve baked Creative Commons licensing into their platform of live image editing applications. The site has launched with three distinct tools (with more to come) that help artists create and share fantastic images with the eventual intention of creating a new kind of market place to encourage commercial licensing of their CC licensed work through our new CC+ protocol. Aviary supports both our Attribution and Attribution-NonCommercial license.
One other feature that is unprecedented about Aviary is the ability to load other creator’s work directly into a new work, thus allowing for radically efficient in-platform remixing of content. Just think of what could happen if YouTube offered in-browser remix functionality for other people’s videos.No Comments »