Last Friday (June 15th), Where are the Joneses?, a “daily fictional interactive comedy shot entirely for the web”, went live. The show is written collaboratively by the Where are the Joneses? community, released on to YouTube under a CC Attribution-Sharealike licence, and funded as a marketing experiment for Ford Motors (as a big purple van is featured in every episode).

Certainly a hybrid of ideologies, Where are the Joneses? is as funny as it is forward thinking. This model for media production is outlined superbly by Rob Myers on his blog where he discusses the show in relation to its use of participatory creation, CC licensing, and as a marketing tool. Truly a must read to understand the unique importance of such an experiment.