Last month, Jamendo PRO and the International Hotel & Restaurant Association (IH&RA) announced a new partnership that will bring Jamendo PRO’s vast catalog of CC-licensed music to IH&RA members for use as background music.

IH&RA members comprise around 300,000 hotels and 8 million restaurants, making this an incredible case study for how CC-licensed content can be monetized on a large scale. Artists that distribute their music through Jamendo PRO will receive half of the revenue generated from the licensing – these are the same artists who use Jamendo, the open music sharing site, to distribute CC-licensed recordings for free to the public under CC-licenses of their choosing.