Ross Mounce, a postdoc at the University of Bath, recently wrote about how Elsevier charged him $31.50 for an “open access” research article licensed under a Creative Commons Attribution-NonCommercial-NoDerivs (BY-NC-ND) license. Mounce was understandably upset, because the article was originally published by another publisher – John Wiley – and was made available freely on their website. Elsevier’s act of charging for access initially appeared improper because of Wiley’s use of a noncommercial license.
This situation has sparked a debate among supporters of Open Access about whether or not Elsevier violated the terms of the BY-NC-ND license, and whether articles that are intended to be distributed freely can end up locked behind paywalls. This isn’t the first time this has happened; Peter Murray-Rust documented another instance of it last year. This kind of situation can leave researchers questioning why they should invest in ensuring that their research is distributed for free if another publisher can simply turn around and sell it – especially if the article carries a Creative Commons license that is supposed to restrict commercial use. Mounce complained to Elsevier about the arrangement, and as of March 9, they’ve removed the pay from the article and promised Mounce a refund. A representative from Elsevier claimed “there was some missing metadata for some of the OA articles,” thus apparently allowing for users to be charged for access to those openly licensed articles. Elsevier said it will investigate and reimburse others who purchased access to those articles on the Elsevier site during the time that the paywall was up. At the same time, Elsevier has hinted that it has the right to sell access to BY-NC-ND articles it holds because of a separate license they get from the author.
So, what is really going on here?
A fundamental feature of copyright law is that authors hold the copyright in any work they create. Authors have control over the permissions they grant beyond “all rights reserved” copyright. For example, an author could grant certain permissions by offering the work under a Creative Commons license (some rights reserved), or even place the work in the public domain (no rights reserved) using the CC0 Public Domain Dedication. And since the CC licenses are non-exclusive, an author can both share a work with a CC license, and also enter into a separate agreement that would allow a publisher to sell it.
It is common for an author to sign a publication agreement with a publisher that may grant additional rights to the publisher independent of a CC license. And if an author agrees to a particular set of separate permissions for the publisher, then the publisher could offer the author’s article on those terms–for example, the ability to sell access to a work–even if the work was originally made available under a noncommercial open license. The authors of the article in question may have signed an agreement like this when the article was originally accepted for publication with Wiley. If this is the case, then Wiley would likely have been able to transfer or sell those rights to Elsevier when Elsevier acquired the article. However, there is no way to know for sure that this is what happened without seeing the publication agreement the authors signed with the publisher.
The question really boils down to: Who owns the copyright to the article? And did the copyright holder grant permission to Elsevier for commercial use?
According to the copyright notice in the article, the copyright belongs to the authors. Mounce contacted the lead author earlier this week. The author said he was not aware that Elsevier was selling the article, and had not granted Elsevier permission to do so. If Elsevier was relying solely on the BY-NC-ND license for its use of the article, it seems likely that their action would have violated the noncommercial restriction by charging for access to the work on the Elsevier site.
Elsevier’s own policies raise one additional question. For the majority of articles they publish, Elsevier retains “the exclusive right to publish and distribute an article, and to grant rights to others, including for commercial purposes.” But their copyright terms state that for open access articles, “Elsevier will apply the relevant third party user license where Elsevier publishes the article on its online platforms.” Since the Wiley article came to Elsevier already as “open access” (let’s set aside for a moment the fact that many do not consider BY-NC-ND to qualify as “open access”), you would think that Elsevier would retain the existing CC license from Wiley. Therefore, Elsevier would not be in a position to charge for access to the article because of the noncommercial condition in the CC license. But it’s not clear whether Elsevier applies this reasoning to articles they acquire versus articles originally published on their platform.
So where does all this leave us in understanding what is going on with how these sorts of publishing agreements intersect with open licenses? There still seems to be some outstanding questions that perhaps Elsevier could help answer. Elsevier should share publicly its author’s publishing agreement so that prospective authors and the public can better understand the terms of Elsevier’s license (and as Mounce suggests, publishers should “print the terms and conditions of the author-publisher contract within each publication itself…”). In addition, Elsevier should clarify its copyright policy with regard to when they hold an exclusive right to publish and distribute and when they will adhere to the open license provided with an article.2 Comments »
It’s been a long time since we last wrote about the ongoing discussion of the NonCommercial and NoDerivatives licenses. Recall that last year CC heard suggestions that it should stop offering NC and ND licenses in future versions of our license suite because these licenses do not create a true commons of open content that everyone is free to use, redistribute, remix, and repurpose.
The CC community agreed to not make such a radical change as to stop offering the NC or ND licenses in the soon-to-be-released 4.0 licenses, or to spin off those licenses to another host organization. However, as promised, we have been working on several projects to help explain and clarify these issues to license users.
- We’ve improved information about which CC licenses align with definitions of “Free licenses.”
- We’ve reinstated a color-coded license spectrum graphic and provided descriptive examples of adopters of both Free and non-free licenses.
- We gathered feedback about changing the name of “NonCommercial” to “Commercial Rights Reserved” and decided that the name will stay at “NonCommercial.”
CC recently considered a proposal to rename the NonCommercial license to “Commercial Rights Reserved”, as raised on this list back in December.
We have decided not to pursue that proposal, and to leave the name of the license the same. However, there is a possibility of using the “Commercial Rights Reserved” language in messaging and other informational materials about the license to make the function of the license clearer.
We are continuing to work on the other action items to improve understanding around the NC and ND licenses.
We received a lot of valuable feedback on the Commercial Rights Reserved proposal, and ultimately, there were many strong arguments both for and against it. One point that was broadly recognized, however, was that a change of the license name would be difficult to communicate and require a fair amount of time, effort, and in some cases expense, and a change would have to justify this cost. After evaluating the feedback, we believe that the case for changing the name was not strong enough for this.
Some common arguments in favor:
- It avoids the problem of licensors selecting an NC license due to misunderstanding based on the name.
Some of the use of NonCommercial comes from licensors who choose to use it based on the name alone. More specifically, some licensors are choosing NC because they intend to use their work only for non-commercial purposes. They may be choosing NC without considering that it also restricts licensees.
- It is more descriptive of the way the license operates.
Many license users are confused about the actual operation of the NonCommercial license. Some believe, for example, that it is to be placed on works that are not meant to be commercialized at all, including by the licensors themselves. CRR describes what it does, not what it doesn’t.
- The proposed name would help make some CC business models clear.
Many potential licensors are not aware that you can use CC licenses as part of a business model that includes reserving rights for paid use. A license with a name that is more explicit about commercial rights could make it more immediately apparent that this possibility exists.
- There is difficulty involved in any name change that potentially comes at high cost.
The primary argument against a rename is that any switch would potentially create a great deal of confusion among the license-using community, as well as work to rebrand and relocate all of the materials currently referring to NonCommercial.
- A name change may lead to licensors adopting this license instead of more free licenses.
Changing the name to “Commercial Rights Reserved” may attract some licensors to use it who were not previously thinking about the possibility of leveraging their commercial rights and might otherwise have used a free license.
- The name would be harder to understand.
“Commercial Rights Reserved” is more “legalese” than “NonCommercial”. Potential licensors who wish to use a no-commercial-use license may not understand that this would meet their needs, leading them to avoid using CC licenses altogether.
- The change would not satisfy the desires of those critical of NC.
Though it would be intended to address some of the criticisms of NonCommercial license, many would see the rename as too small a change to meaningfully address their concerns.
Many thanks to those of you who offered feedback, both on and off the lists; while we have ultimately decided not to make this change, the comments we received in the consultation process contained a lot of useful insight and information that we’ll take into account when revising and creating new educational materials around the 4.0 licenses.Comments Off
In the last few months there has been quite a bit of discussion about what CC should do with the non-free licenses. Some have called for Creative Commons to retire or otherwise change the way we offer licenses containing the NonCommercial and NoDerivatives conditions because those licenses do not create a true commons of open content that everyone is free to use, redistribute, remix, and repurpose. These suggestions have been made by the Students for Free Culture, QuestionCopyright.org, the Open Knowledge Foundation, and others.
- the freedom to use the work and enjoy the benefits of using it
- the freedom to study the work and to apply knowledge acquired from it
- the freedom to make and redistribute copies, in whole or in part, of the information or expression
- the freedom to make changes and improvements, and to distribute derivative works
There are four CC licenses that are considered “non-free” because they do not provide for all of the freedoms listed above. The CC licenses that contain the NonCommercial and/or NoDerivatives terms are considered non-free. These licenses are BY-NC, BY-ND, BY-NC-SA, BY-NC-ND.
Back in August we wrote a blog post about the ongoing discussion around NonCommercial and NoDerivatives and promised to keep the conversation going. We noted that these issues have surfaced frequently over the years, and we reminded readers that CC studied the NonCommercial issue and has worked to try to clearly mark and otherwise communicate the differences between the Free and non-free licenses. For example, CC has placed a “Definition of Free Cultural Works” seal on the BY and BY-SA license deeds. We also included it in the most recent upgrade of our license chooser.
We’re taking a close look at the arguments and recommendations from the various individuals and groups and have generated a few TO-DO items to attempt to address the issues raised. We have aggregated these proposed actions on the CC wiki. We’d appreciate any feedback you have–you can do this over at the CC-Community email list or the wiki Talk page.
Some of the draft actions include the following (you can read more about them on the wiki page):
- Improve information about which CC licenses align with definitions of “Free licenses”
- Revive the color-coded “license spectrum” graphic
- Provide descriptive examples of adoptions of Free and non-free licenses
- Gather feedback about changing the name of “NonCommercial” to “Commercial Rights Reserved”
This last point warrants a specific mention here, as it would be a big (and potentially sensitive) change to the branding of the Creative Commons NonCommercial licenses. This proposal is for a simple renaming of the “NonCommercial” license element to “Commercial Rights Reserved,” without any change in the definition of what it covers. Renaming it to something that more accurately reflects the operation of the license may ensure that it is not unintentionally used by licensors who intend something different. For more information about the idea and rationale behind this proposal, please see the CC wiki page on the topic.
Again, if you have feedback on the proposed actions or other ideas that haven’t been captured here, please contribute to the CC-community list, the wiki Talk page, or in the comments below. We appreciate your thoughts and suggestions.18 Comments »
A few days ago the Students for Free Culture (SFC) published a provocative blog post called “Stop the inclusion of proprietary licenses in Creative Commons 4.0.” The article urged Creative Commons to deprecate (meaning “retire” or similar), or otherwise change the way Creative Commons offers licenses containing the NonCommercial and NoDerivatives terms, because they “do not actually contribute to a shared commons.”
The SFC blog post raises important questions about the opportunities and challenges presented by the NC and ND licenses. The NC and ND licenses currently make up four of the six licenses in the CC license suite:
These issues have surfaced frequently over the years, in varied forums and by a variety of stakeholders. CC studied the NC issue from 2008 to 2009, investigating how online populations understand noncommercial use in the context of the NC licenses. The previous year, CC acknowledged the differences between the NC and ND licenses on the one hand, and BY and BY-SA on the other, by announcing placement of the free cultural works seal on the BY and BY-SA deeds as part of an “effort to distinguish among the range of Creative Commons licenses”.
At the same time, CC celebrates successful adoption of the NC and ND licenses, in part because those licenses signal a desire to be more open than the alternative of “all rights reserved.” Moreover, those adopters may eventually migrate to more open licenses once exposed to the benefits that accompany sharing. But this duality opens CC to criticism (if not also confusion) about our identity and mission.
CC committed to addressing this issue most recently with the launch of the 4.0 license process following consultation with the CC affiliates at the 2011 Global Summit in Warsaw. We fully intend to engage in a manner that is inclusive of a wide range of voices and interests. In this way, CC will be best positioned to make informed, thoughtful decisions with the input of our community (defined in the broadest sense), our affiliates, and our adopters (both would-be and existing).
While the specific challenges to NC and ND are not tied to the 4.0 versioning process per se, they’ve been raised in the context of the 4.0 NonCommercial dialogue. The decision not to change the definition of NonCommercial itself in 4.0 now gives way to the broader policy discussion of the role that the NC (and ND) licenses serve, and CC’s stewardship of and communications around those licenses.
As license steward, we are accountable to our stakeholders and global community, and must be transparent about decisions and how we act (or not) on the proposals that have been put on the table. These proposals span a wide range and include more clearly differentiating the licenses aligned with the Definition of Free Cultural Works from those that are not, to providing more education to licensors about the consequences of license choice, to disassociating Creative Commons from the NC and ND licenses altogether, among others.
Here’s what you can expect from CC:
- Please continue to use the CC-Community list (as opposed to the CC license development list) as the venue for discussions about the various options, proposals, and considerations for NC and ND.
- CC will collect, analyze and synthesize ideas and proposals, identify possible policy changes, and communicate potential implications of each. CC will look to these various proposals with the recognition that any policy change cuts across the entire community and organization, including education, data and science, legal, technical, etc. CC will share this information publicly in an easy to understand fashion that includes the relevant historical and contextual framing.
- CC will hold stakeholder consultations that include adopters, CC affiliates, funders, and the broader community. These might take the form of email discussions, community phone calls or IRC chats, etc.
Other suggestions for actions are most welcome.22 Comments »
The Creative Commons 2011 Global Summit was a remarkable success, bringing together CC affiliates, board, staff, alumni, friends and stakeholders from around the world. Among the ~300 attendees was an impressive array of legal experts. Collectively, these experts brought diversity and depth of legal expertise and experience to every facet of the Summit, including knowledge of copyright policy across the government, education, science, culture, and foundation sectors. We designed the Summit’s legal sessions (pdf) to leverage this expertise to discuss our core license suite and the 4.0 license versioning process.
The 3.0 License Suite
The current 3.0 license suite has been in service since 2007, and is faring extraordinarily well for many important adopters. Notably, government adoption and promotion of the licenses for releasing public sector information, content and data has increased in the intervening four years, predominantly leveraging the 3.0 licenses. From the New Zealand Government Open Access and Licensing Framework, to the explicit acceptance of CC BY by the Australian government as the default license for Australian government materials, to the official websites of heads of state, to numerous open data portals, governments are increasingly looking to and depending on CC licenses as the preferred mechanism for sharing information.
As robust as the 3.0 continues (and will continue) to prove for many adopters, we also have learned that limitations exist for other would-be adopters that inhibit use of our licenses. These limitations set the stage in some instances for the creation of custom licenses that are at best confusing to users and at worst incompatible with some of CC’s licenses. One of the more compelling limitations driving the need for versioning now is the existence of sui generis database rights throughout the European Union, and the treatment of those rights in CC’s 3.0 licenses. But other limitations also exist for important categories of those would-be adopters. For example, although 55+ jurisdictions have ported some version of the CC licenses to their jurisdictions, there remain many others that want to leverage CC licenses but are without necessary resources to undertake the time-intensive process porting demands, and do not wish to use the international (unported) suite however suitable those licenses are for adoption worldwide.
So as well as our 3.0 licenses operate for many, we recognize as license stewards there exists room to improve if we are to avoid risking a fragmentation of the commons. Of course it bears emphasizes here and throughout the versioning process that 3.0 license adopters can continue to count on our stewardship and support for that suite, just as we have done with all prior versioning efforts. We are committed to remaining alert to revisions that might undermine or compromise pre-4.0 license implementations and frameworks, and will now more than ever look to the expertise and dedication of our affiliates to assist us with the process and the subsequent adoption efforts.
Beginning the 4.0 Process
Against this backdrop, Professor Mike Carroll, CC board member and founder, led a discussion around CC’s plans for beginning the versioning of its licenses from the current 3.0 version to 4.0. His remarks provided a detailed explanation of the reasons leading CC to version in 2012, given the limitations for several adopters in the existing suite, the many opportunities at hand, and the current environment of accelerating adoption by governments and others.
CC’s goals and those of our affiliate community for 4.0 are ambitious, and include:
- Internationalization — position our licenses to ensure they are well received, readily understood, and easily adopted worldwide;
- Interoperability — maximize interoperability between CC licenses and other licenses to reduce friction within the commons, promote standards and stem license proliferation;
- Long-lasting — anticipate new and changing adoption opportunities and legal challenges, allowing the new suite of licenses to endure for the foreseeable future; and
- Data/PSI/Science/Education — recognize and address impediments to adoption of CC by governments as well as other important, publicly-minded institutions in these and other critical arenas.
- Supporting Existing Adoption Models and Frameworks — remain mindful of and accommodate the needs of our existing community of adopters leveraging pre-4.0 licenses, including governments but also other important constituencies.
These goals for 4.0 are not arbitrary — rather, we have recognized them as important levers for the CC license suite to support achieving CC’s mission and vision.
Addressing Restrictions Beyond Copyright – sui generis database rights and more
By design, CC licenses are intended to operate as copyright licenses, granting conditional permission to reuse licensed content in ways that would otherwise violate copyright. Once applied, wherever copyright exists to restrict reuse, the CC license conditions are triggered, but not otherwise. Yet what about that category of rights that exist close to, or perhaps even overlap with, copyright, making it difficult to exercise rights granted under CC licenses without additional permissions? This question drew the focus of Summit attendees across several of the legal sessions, particularly in the context of sui generis database rights that exist in the European Union and a few other places as a result of free trade and other agreements. Participants evaluated the practical problems associated with continuing CC’s existing policy of waiving CC license conditions (BY, NC, SA and ND, as applicable) in the 3.0 EU ported licenses where only sui generis database rights are implicated. Among others, Judge Jay Yoon of CC Korea provided a practical perspective on the challenges associated with CC’s current policy.
Sui generis database rights are widely criticized as bad policy, and are unproven in practice to deliver the economic benefits originally promised. While these views were shared by the vast majority of affiliates attending the Summit, many also agreed that a reconsideration of CC’s current policy is appropriate, and that we should shift to licensing those rights in 4.0 on the same terms and conditions as copyright. This change in policy would be pursued in the greater interest of facilitating reuse, meeting the expectations of licensors and users, and growing the commons.
As foreshadowed earlier this year, and now with support from CC’s affiliate network, CC intends to pursue this course in 4.0, absent as-of-yet-unidentified, unacceptable consequences. Importantly, we will take great care to ensure that by licensing these rights where they exist we do not create new or additional obligations where such rights do not exist.
As the steward of our licenses and one of several stewards of the greater commons (including the Free Software Foundation and the Open Knowledge Foundation), we remain mindful and take with utmost seriousness the risks associated with shifting course. We fully intend to (and expect to be held accountable for) strengthening our messaging to policymakers about the dangers of maintaining and expanding these rights within the EU and beyond, and of creating new related rights. We also plan to develop ample education for users to help avoid over-compliance with license conditions in cases where they do not apply.
Further Internationalization of the CC Licenses
Until version 3.0, the CC licenses had been drafted against U.S. copyright law and referred to as the “generic” licenses. At version 3.0, that changed as we made our first attempt to draft a license suite utilizing the language of major international copyright treaties and conventions. While a vast improvement over pre-3.0 versions, there remains ample opportunity to improve to reach those who cannot or would prefer not to port. Thus, one of our major objectives with the process will be to engage with CC’s knowledgeable affiliates around the globe with the intention of crafting a license suite that is another step further removed from its U.S. origins, and more reflective of CC’s status as an international organization with a global community and following. This focal point will impact the versioning process in several respects, and will require the engagement and focus of our affiliate network, other legal experts and the broader community. But it will also impact our work post publication, where the legal expertise of our affiliates will become still more relevant to adoption efforts and implementations.
As part of this discussion at the Summit, Paul Keller of CC Netherlands and Kennisland led a robust conversation on the wisdom of the CC license porting process, and Massimo Travostino of CC Italy and the NEXA Center gave a presentation on the legal and drafting issues involved with creating global licenses.
Defining Noncommercial; License Enforceability
The legal program also included a presentation by Mike Linksvayer on the definition and future of noncommercial and an update from Andres Guadamuz on CC license enforceability. While a decision about retaining or modifying the definition of NC in 4.0, and branding thereof, remains open, any change has a high barrier to demonstrate it would be a net benefit to the commons, given the broad use and acceptance of CC licenses containing the NC term. And CC’s licenses in court continue their strong enforceability record, most recently with a favorable decision in September 2011 that enforced BY-SA in Germany. We plan to take caution when drafting 4.0 to avoid making changes that could compromise this record.
Next steps in the versioning process will be announced shortly to this blog and the CC license discuss list. Subscribe to stay apprised of future announcements about the 4.0 process and how you can contribute.
Thanks to everyone who contributed to the license discussions and helped make the Summit a success!Comments Off
CC Talks With: The Shuttleworth Foundation on CC BY as default and commercial enterprises in education
Photo by Mark Surman CC BY-NC-SA
For those of you who don’t know Karien Bezuidenhout, she is the Chief Operating Officer at the Shuttleworth Foundation, one of the few foundations that fund open education projects and who have an open licensing policy for their grantees. A couple months ago, I had the chance to meet Karien despite a six hour time difference—she was in Capetown, South Africa—I was in Brooklyn, New York. Via Skype, I asked her about Shuttleworth’s evolving default license (CC BY-SA to CC BY), her personal stake in OER, and how she envisions us (CC Learn and Shuttleworth) working together. She also gave me some insights into three innovative open education projects they have a hand in: Siyavula, M4Lit, and Peer 2 Peer University (P2PU).
The conversation below is more or less transcribed and edited for clarity. It makes for great holiday or airplane reading, and if you’re pressed for time, you can skip to the topics or projects that interest you. This is CC Learn’s last Inside OER feature of 2009—so enjoy, and happy whatever-it-is-that-you-are-doing-in-your-part-of-the-world!3 Comments »
A prominent member of the open education community, Stephen Downes is a researcher, blogger, and big thinker in open education and access related issues. He frequently debates with other open education advocates via the medium of the Internet, once in a while meeting up in person at conferences to hash out more of the same. I thought I might capture his slice of insight into the future of open educational resources and how he views them evolving in an ideal world.
So I caught up with him via Skype; and though different operating systems and timezones may have jumbled some of our conversation, I was still able to catch most of his words, if not the heart of his views. Below is our chat transcribed, in more or less the same fashion as it progressed.3 Comments »
Almost one year ago we launched a study of how people understand “noncommercial use.” The study, generously supported by The Andrew W. Mellon Foundation, included in-depth interviews and two waves of in-person and online focus groups and online questionnaires. The last included a random sample of U.S. (geographic restriction mandated by resource constraints) internet users and in an extended form, open questionnaires promoted via this blog (called “CC Friends & Family” in the report).
Today, we’re publishing the Defining Noncommercial study report and raw data, released under a CC Attribution license and CC0 public domain waiver respectively — yes, this report on “noncommercial” may unambiguously be used for commercial purposes. Also see today’s press release.
Creative Commons noncommercial licenses include a definition of commercial use, which precludes use of rights granted for commercial purposes:
… in any manner that is primarily intended for or directed toward commercial advantage or private monetary compensation.
The majority of respondents (87% of creators, 85% of users) replied that the definition was “essentially the same as” (43% of creators, 42% of users) or “different from but still compatible with” (44% of creators, 43% of users) theirs. Only 7% of creators and 11% of users replied that the term was “different from and incompatible with” their definition; 6% or creators and 4% of users replied “don’t know/not sure.” 74% and 77% of creators and users respectively think others share their definition and only 13% of creators and 11% of users wanted to change their definition after completing the questionnaire.
On a scale of 1-100 where 1 is “definitely noncommercial” and 100 is “definitely commercial” creators and users (84.6 and 82.6, respectively) both rate uses in connection with online advertising generally as “commercial.” However, more specific use cases revealed that many interpretations are fact-specific. For example, creators and users gave the specific use case “not-for-profit organization uses work on its site, organization makes enough money from ads to cover hosting costs” ratings of 59.2 and 71.7, respectively.
On the same scale, creators and users (89.4 and 91.7, respectively) both rate uses in which money is made as being commercial, yet again those ratings are lower in use cases specifying cost recovery or use by not-for-profits. Finally, both groups rate “personal or private” use as noncommercial, though creators did so less strongly than users (24.3 and 16.0, respectively, on the same scale).
In open access polls, CC’s global network of “friends and family” rate some uses differently from the U.S. online population—although direct empirical comparisons may not be drawn from these data. For example, creators and users in these polls rate uses by not-for-profit organizations with advertisements as a means of cost recovery at 35.7 and 40.3, respectively — somewhat more noncommercial. They also rate “personal or private” use as strongly noncommercial—8.2 and 7.8, respectively — again on a scale of 1-100 where 1 is “definitely noncommercial” and 100 is “definitely commercial.”
The below is drawn from the Section 4 of the report, titled “Next” — we urge you to read that section for more, including ideas for future research.
Import for Creative Commons noncommercial licenses
This process will include examination of whether the NC term should be usefully modified as a part of that effort, or if the better approach might be to adopt a “best practices” approach of articulating the commercial/noncommercial distinction for certain creator or user communities apart from the licenses themselves. Whichever the result, this study has highlighted that in order to meet the expectations of licensors using CC NC licenses it will be important to avoid any modification of the term, however manifested, that makes a use widely agreed to be commercial — or only agreed to be noncommercial with low consensus — explicitly noncommercial. There is an analogue in our statement of intent for CC Attribution-ShareAlike, which provides assurances that we will not break the expectations of licensors whose intent is to release works under copyleft terms.
While the costs of license proliferation are already widely appreciated and resisted by many, the study weighs against any lingering temptation to offer multiple flavors of NC licenses due to strong agreement on the commerciality of certain use cases that, in the past, may have been considered by some to be good candidates for splitting off into specialized versions of the NC term, such as online advertising. For even in those cases where strong agreement may appear to exist upon initial inquiry, such as with online advertising, nuances and sometimes strong differences of opinion are immediately revealed when more specific use cases are tested and facts presented — such as those involving cost recovery or support of nonprofit organizations.
The study results also advise against any concerted effort by CC to attempt appeasing all license users, all the time — study participants are divided over the value of more or fewer specific “use cases” to delineate the commercial/noncommercial divide, some see the lack of specific uses as a strength and others as a weakness, and many others still disagree with the notion that a single definition of noncommercial use could be workable. Thus is the challenge, and opportunity, of public license stewards.
Aside from decisions about the NC licenses themselves, we will be looking back to the study as we update explanations of noncommercial licensing on our license deeds, license chooser, and other materials. Your ideas and feedback are most welcome (see below).
Creative Commons recommendations on using noncommercial licenses
Overall, our NC licenses appear to be working rather well — they are our most popular licenses and we are not aware of a large number of disputes between licensors and licensees over the meaning of the term. The study hints at some of the potential reasons for this state of affairs, including that users are in some cases more conservative in their interpretation of what is noncommercial than are creators and that in some cases creators who earn more money from their work (i.e., have more reason to dispute questionable uses) are more liberal in their interpretation of what is noncommercial than are those who earn less.
While it would take a more focused and exhaustive study to conclude that these seemingly fortunate attitudinal differences are correct, strong, and global, they do hint at rules of thumb for licensors releasing works under NC licenses and licensees using works released under NC licenses — licensors should expect some uses of their works that would not meet the most stringently conservative definition of noncommercial, and licensees who are uncertain of whether their use is noncommercial should find a work to use that does unambiguously allow commercial use (e.g., licensed under CC BY, CC BY-SA, or in the public domain) or ask the licensor for specific permission (interestingly about half of respondents to the “CC Friends & Family” questionnaire who had released works under a NC license indicated that they had been contacted for specific permission). Note that this rule of thumb has an analogue in network protocol design and implementation known as the robustness principle or Postel’s Law: “Be conservative in what you do; be liberal in what you accept from others.”
One way to think about Creative Commons generally is of providing tools to prevent the failed sharing that results from relying on copyrights’ defaulting to “all rights reserved” — uses that you would allow but that will not occur because you haven’t authorized them (maybe haven’t even thought of them) and the costs of finding you and getting authorization are too high for the intended use (or maybe you’re dead and even scholarly use of your works is suppressed by your estate). This sounds dry, but think about the anti-network effects of failed sharing at the level of a society, and the costs are large indeed. Some have realized that too much use of NC licensing suppresses uses that a licensor who wants to share may wish to allow, at a cost to NC licensors and licensees and a greater cost to communities and the broader free culture movement — failed sharing, though at a much smaller scale than the failed sharing engendered by default copyright. The Definition of Free Cultural Works website includes an article summarizing reasons to avoid NC licenses (and use a free license such as CC BY or CC BY-SA). If you’re concerned about the costs of NC licensing to yourself, the free culture movement, or society at large, review the arguments and consider “dropping -NC” from your license.
The potential negative impact and corresponding lack of use of noncommercial licensing differs across fields. For example, noncommercial licenses do not exist at all in the free and open source software world (note that CC recommends using a free and open source software license for software). Science and education are two large fields in which we believe that liberal licensing or the public domain are most appropriate. Unsurprisingly Wikipedia, with strong relationships with the free software, open access (scientific publishing), and open education movements, mandates liberal licensing, and many other massively collaborative projects are following.
However, compelling use cases for NC licensing remain — most obviously when an existing significant revenue stream from a work would be compromised by release under liberal terms. Giving your audience legal certainty that they won’t be prosecuted for doing what comes naturally from using digital networks — copying and remixing for no commercial gain or monetary exchange — while exploring the sharing economy and still protecting existing business — these are great reasons to start or continue releasing works under a NC license. It is little surprise that major music and book publishers’ use of CC licensing thus far has almost exclusively been of the NC variety.
How to participate in the discussion
There are a variety of ways you can participate in discussion of this study, the future of CC NC licenses and accompanying material, and future research on this and other topics related to voluntary sharing:
- Leave a comment on this blog post.
- Add to the study’s Talk page on the wiki.
- Discuss on the CC Forum or cc-community mailing list.
- Subscribe to the very low volume cc-licenses mailing list to be alerted when the 4.0 process commences.
- Join the commons-research list to connect with researchers studying free culture topics.
- Send a comment to email@example.com
Thanks to everyone who has contributed in any way to this work!43 Comments »
Recently we launched the second round of a questionnaire on noncommercial use, this one focusing on users. Read that post for details, or hop directly to the questionnaire, which takes 15-25 minutes to complete. The questionnaire will be open through May 5.
We’ll be publishing preliminary data (note: free text answers will be removed for privacy) and reports from the first round after this second questionnaire is closed — as well as some thoughts from CC on noncommercial licensing that won’t be any news to anyone who has followed really closely this blog, the initiatives of our science and education programs, and our CEO Joi Ito’s speeches. Many thanks to everyone who has asked about study results so far. We’re getting information out as quickly as possible, given how busy we are, and not wanting to interfere with this round of data collection. Of course as mentioned previously a full report on the entire study will be available in July.
To whet your appetite (and hopefully encourage your participation in the current questionnaire), we’re releasing preliminary slides (.pdf) reporting on interesting data gathered in the first round that won’t influence the current round — on the profiles and activities of a random panel of U.S. content creators and those of “CC Friends & Familiy”, i.e., people who took the first questionnaire as publicized from the CC website — a self-explanatory slide from that set is to the right, as well as a list of questions asked in the first round (.ods), as some of you have requested.
Please contribute to this research — take the questionnaire on noncommercial use for users — and spread the word. You have through May 5!
Update: The questionnaire closes 6PM Pacific on May 5. That’s 01:00 GMT on May 6.14 Comments »