Today, Creative Commons is releasing new guidelines for open culture: Nudging Users to Reference Institutions when Using Public Domain Materials.

These guidelines have been developed by CC’s Open Culture Team in collaboration with the Open Culture Platform Working Group to investigate use of CC BY to designate holders of public domain collections, led by Deborah De Angelis and Tomoaki Watanabe, and members of the Open Culture Platform.

Whether the institution is a neighborhood archive, a national library, or an art museum, the guidelines offer a fresh and innovative approach to prompting users to reference the institution when using public domain materials. Based on the Working Group’s proposal for a social intervention, they present various design ideas, rooted in the EAST Model for behavioral change.

What problem are these guidelines addressing?

Often, institutions wish to be acknowledged for the role they play preserving, restoring, digitizing, sharing, and overall providing context and meaning for the cultural heritage that they steward. To ensure users “credit” them, many institutions choose CC licenses (which require “attribution”) to release faithful reproductions of public domain material. This is bad practice. Digital reproductions of public domain materials should remain in the public domain and thus be shared under CC0 or PDM.

As a best practice, CC recommends a simple framework to create behavioral change and encourage positive outcomes through “nudges.” The guidelines offer a few design ideas for institutions to provide a comprehensive “reference statement,” if and where appropriate.

The guidelines address key questions, including:

• How can institutions nudge users to reference them?
• What information should be included in a reference statement?
• What would a nudge look like in practice?
• How to organize the data needed to implement these ideas?

The guidelines are available on the Open Culture Resources page. Download the complete guidelines.

Are you ready to implement one of these designs? Do you have comments on how to expand or improve these guidelines, especially on the technical aspects? Would you like to help make this resource available in other languages?

• Contact us at info@creativecommons.org
• Join the Open Culture Platform to engage with peers
• Sign up for our volunteer translation process