Lulu.tv is a new video site from do it yourself publisher Lulu (we profiled Lulu in May) with a twist — creators can get paid out of a pool of people who subscribe to the site.

Lulu.tv was written up in the New York Times two days ago. The article also mentions Revver, which takes a different approach to compensating creators, offering a share of advertising revenues.

All videos on both Lulu.tv and Revver are under a Creative Commons Attribution-NonCommercial-NoDerivs license. It will be interesting to see how these models play out as video sites look for growth and sustainability.