“then you win” is an initiative aiming to release a series of documentaries that focus on international development issues under a spectrum of CC licenses. The documentaries are produced by Loin de l’Œil, a voluntary association in France, and will be released under Yooook, an open content platform project under development run by Camille Harang. You can read more about the project here.
With active donations, “then you win” will move these documentaries from All Rights Reserved into more open licenses – from BY-NC-ND to BY-NC-SA to BY-SA. The more money donated to the project, the more open these documentaries become. The hope is that with a more open license (the project is already powered by a suite of open source solutions) the documentaries will gain more exposure, greatly increasing the impact they are able to achieve.